Designing a website for innovative projects by Mozilla
Our agency web design studio creates marketing websites and landing pages that help to tell brand stories, increase conversion and build trust.
We see marketing websites as an essential tool that allows brands to tell their story and showcase what makes them unique. Marketing websites should carry a tone of voice that syncs with the chosen brand attributes to help send the right message to the target audience. While designing websites, we apply key brand identity elements to create a cohesive experience that reflects both the state of the brand today and their strategic goals and aspirations for the future.
Requirements gathering: user personas, key use cases, competitive analysis, current pain points, business goals, industry best practices.
Equity analysis, areas of opportunity, takeaway synthesis, WCAG 2.0 accessibility check.
3. Website structure
Information architecture (IA), website map, writing copy based on the verbal identity and the IA.
4. Design concept and layout design
Visual positioning, mood-boards, 2-3 concepts of the key web pages, high-fidelity wireframes, interactive prototype when applicable.
5. Visual design
Web page visual design application.
6. Structure and HTML/CSS development
Implementing all pages and content in CMS. Developing web pages and components.
7. Visual content
Iconography, illustrations, photography style.
3rd party integrations (e.g. Google Tag, a/b testing tools, CRM).
Our web design process generates a consistent website that reflects the brand strategy, visual identity, and verbal identity of the brand. It also helps to establish a prominent position on the market.
Established brands and growing startups backed by top VC firms from the San Francisco Bay Area.
Senior Marketing Manager at Mozilla
Co-founder at Elph (Acquired by Brex)