If you are a graphic designer or web developer, then you need an online portfolio. This isn’t even up for debate.
There are a lot of web developer portfolio websites that host online portfolios for web designers and the like. It’s just important that you showcase your work through the medium where such work will be implemented.
These web developer portfolio websites will be very helpful in allowing you to showcase your personality as a designer. That is also tantamount as creating your own brand.
What to showcase in web developer portfolio websites?
Your talent is a commodity. That’s why it’s important that you establish your own brand. Just because you are a person, doesn’t mean you can’t be a brand.
Besides, it’s not you as a person that will be showered with branding principles. It’s you as an entity—the graphic designer you.
So, the first question would be: What is your brand?
This is going to be complex since you want to be able to present how versatile you are; yet, you also want to be able to show that you have your own brand of design.
There has to be a balance and you need to find that balance when you create your brand.
Here are some important components you need to show off in your portfolio:
You have to introduce yourself and your expertise. You need to be creative here. Yes, it’s just an introduction. But if you just put words on the introductory page, are you really showcasing your talent as a designer?
Being creative doesn’t just mean you put colors and movements into the page. Creativity also means using the design principles that you learned in school and through experience. Your page should be well-designed even if you are just trying to introduce yourself.
Your identity is not just your name. You should also present what you are good at. If your expertise is on UI and UX designs, then you put that in your introduction. Perhaps your focus is on responsive design, then you put that in your identity, too.
This is necessary because a lot of clients are looking for something specific. If you are too generic, then chances are the client will just pass you by.
But of course, just because you are an expert in one thing, doesn’t mean that you can’t do other things. That will then be showcased through some design outputs that will be part of your portfolio.
It would also be very attractive to a prospective client if you are able to showcase your personality in the pages of your portfolio.
Are you quirky or serious? Those will be noted through how you design the portfolio. The use of the colors and the fonts are means to present your personality.
As much as possible, show your true personality based on the design. You can’t try to be someone you’re not because it won’t translate properly when you are already called to design for a client.
You know how people always say to be yourself during interviews? That’s because you can’t keep up a façade forever. Your true personality will come out over a period of time. When that happens, you might be branded a liar for having another personality.
It’s the same with the online portfolio. You don’t want clients to be expecting the personality on the portfolio only to get something else during the actual project.
You want to be able to showcase your strength. Words are not your strength, it’s the design. That doesn’t mean that you have to be rudimentary in your introduction. This just means that you have to say a lot in the fewest words possible.
Then you let your design do the talking. That’s what clients are there for anyway. Here’s one very important thing: Your design should speak for itself. When potential clients are browsing portfolios, you may not be directly available to answer questions. In fact, you should assume that you will not be around to answer questions.
The potential client should leave your portfolio feeling satisfied. They should not be confused and they should definitely not feel like there were unanswered questions in the design.
If you left users confused, then they don’t have a great user experience. That would be reflective of your design.
This is very important. It will be a showcase of your outputs. These are things you have already designed professionally.
It might be advisable to showcase all your outputs. This way, the potential client will see your range in web design and development.
Range is important because clients can be from various businesses and even from different parts of the world. You should be able to adapt to what they need from you.
If you showcase your range as a web designer and development, it tells potential clients that you know how to diversify your work.
At least, if you don’t showcase all your finished projects in the portfolio, you should at least put on projects that are really varied. They should showcase your skills in variegated qualities.
What if you don’t have clients yet?
If you haven’t been hired before and you are new to the business, then you showcase your design ability. Surely, you have design outputs from school or just any test website you have created.
Practice makes perfect, as they say. So, if you ever planned on becoming a web designer and developer, then you definitely tried out designing on your own. Your portfolio should be able to showcase your talent and skill.
Sometimes, it’s not the number of clients you have already worked with. A lot can be said about the quality, too.
Don’t worry too much about not having clients yet. This doesn’t mean that you cannot have a portfolio already. Although, you really need outputs to show that you know what you are doing. You have to stand out in your design.
Keep it simple, stupid!
This is a good rule of thumb when it comes to designing websites. This should also be used when creating your own online portfolio.
Yes, you still need to showcase your designing skills. But one important skill in web design is the ability to design something without clutter.
Neatness in design has a lot to do with simplicity. Just because it’s simple doesn’t mean it cannot be beautiful. A lot of beautiful things are simple. With the right background, colors, font, and images, the portfolio will be outstanding.
Create a clean portfolio that showcases all the most important qualities that can be gleaned from a website. If you can create a website, then a portfolio is easy-peasy.
However, you have to be smart about your portfolio because you need to attract clients. Also, keep updating your portfolio to make it even better.