Brand Redesign

Strategic brand redesign for companies evolving, expanding, or entering a new chapter

What you get

Repositioning & Brand Direction

Refine your value proposition, messaging, and strategic direction so your brand reflects where the company is now — and where it’s going next.

Identity System & Brand Assets

An updated visual identity system with the rules, templates, and creative assets needed to create consistency across teams and channels.

End-to-End Website Redesign

From information architecture and wireframes to final UI and development, we redesign your website to reflect the new brand with clarity and confidence.

Impact

Sharper positioning for growth

2x

Faster execution across teams

50%

Stronger market differentiation

40%

Better product-brand alignment

60%

Common challenges

  • New leadership, unclear brand direction
  • Brand no longer matches company stage
  • Value proposition lacks clarity
  • Weak differentiation in the market
  • Product has evolved beyond the brand
  • Expansion requires a stronger foundation

Team structure

  • Client Partner
  • Brand Strategist
  • Creative Director
  • Project Manager
  • Copywriter
  • Senior Brand Designer
  • Motion Designer
  • Web Designer
  • Website Developer
  • QA Engineer

Timeframe

  • From 3.5 to 6 months

Deliverables

  • Brand Strategy & Direction
  • Visual Identity System
  • Brand Book & Guidelines
  • Marketing & Social Templates
  • Website Redesign
  • Web UI Kit
  • Front-end Build & QA

Investment

  • Branding: $85,000 USD
  • Website Design (~7 pages): $45,000 USD
  • Website Development: depends on design