Approach to branding for startups

During the last ten years, we’ve developed an approach that results in professional, stand-out brand designs which build trust. Being focused on digital tech brands, we make sure the identity works well in the online environment and is visually consistent across all mediums. Our design process is very collaborative and requires deep involvement on both sides.

Startup branding services

Our branding services for startups result in a unique brand personality that sets the foundation for a brand identity that we document in guidelines applicable to website design, UI/UX design, and other design assets like brand illustrations.

Brand strategy

Brand equity audit
Audience analysis
Competitive review
Strategic direction

Brand identity

Visual positioning
Visual identity system
Icon & illustration guides
Brand application

Communication strategy

Verbal identity
Tagline exploration
Communication style guide

Why Ramotion

$3.5B

Made in exits by our startup clients

Every once in a while, startups we parntered with successfully get acquired.

$750M+

raised by our startup clients

We work with lots of growing early stage startups to help them design visual identities, websites, and products.

Our startup branding company clients

Established brands and growing startups backed by Y Combinator, Khosla Ventures, Accel Partners, Andreessen Horowitz and others.

They’re very responsive and go above and beyond to meet our needs. We continue working with them, which is the best sign of our satisfaction.

Andrew Mason

CEO at Descript

Within 3 months, our new brand was launched. Among industry and potential users, it increased our brand identity and recognition by roughly 66%.

Wayland Zhang

Founder at Mobingi, Inc.

FAQ

What is startup branding?

Startup branding is a new venture's strategic approach to creating a distinct identity. This identity forms perceptions and associations in the minds of potential customers.

The primary purpose is to evoke specific associations and emotions that set the startup apart from competitors and resonate with customers.
Why do tech startups need brand design?

It is vital for tech startups as it powers successful products, making them resonate with audiences. Branding design for startups creates a unique identity, forming a solid connection with customers.

It's not merely about being a startup but striving to be the best one, standing out in the crowded digital tech industry.
How long does branding for startups take?

Branding design for startups isn't a one-time job done swiftly; it's a necessary, ongoing process. Startups should know that building a strong brand involves continual development and adaptation to new market trends and customer needs.

While the initial timeline can vary from one to several months, commitment to evolving the branding is vital for long-term success.
How to create a stylish and consistent branding?

Creating a stylish and consistent brand requires a creative approach to flexibility. It's about crafting a cohesive experience across various channels and customer interactions.

Different brand elements should work together to deliver precise positioning, encouraging affinity and loyalty among your target audience.
Why invest in a startup branding?

Investing in startup branding can yield game-changing results. Expert agencies like ours, who love creating unique brand identities, understand the risks involved and the importance of deeper engagement.

By working closely with these companies, startups can create compelling narratives and distinct identities that resonate strongly with their target audience, helping them grow their products and raise new investment rounds faster.

Branding Services for Startups