Developing the Lightning Design System micro-interactions, boosting user engagement and efficiency, enhancing overall user satisfaction.
New YorkUX design agency
Product design studio at the intersection of user behavior, business metrics, and frontend engineering. Senior product design squads operate from the Manhattan office in the NoMad high-tech corridor to build clear, cohesive, and scalable user interfaces that support rapid user adoption and protect against churn.
Clients acquisitions and exits
$6B+Clients VC funding
$1B+Experiences enhanced in New York
100+Avg. rating on DesignRush & Clutch
4.9Featured clients
For technology founders, chief product officers, and engineering heads navigating saturated software markets, the development of performant, accessible, and intuitive digital interfaces remains a critical business objective.
Series of visual concepts for improving the user experience
Marketing website for a subsidiary of the CBRE Group's co-working space company
Iconography design for a payments infrastructure company with 250M+ API request per day
Official Apple tvOS app user interface development
Official Firefox rebrand and ongoing support for design projects at Mozilla
Brand identity design for an internal App Store by Universal Music
Visual identity for Adobe-owned company products
Ongoing design support for the leading destination for company insights
Designing a motion identity for Opera
Brand and marketing design support for an open source data structure server company
Ongoing design and development collaboration with an enterprise identity provider
Iconography guidelines, assets and web design for a digital forensics solution company
Redesign of the support portal and 30% improvement in users’ ability to get the answers they want
Design for a membership-based healthcare system
Iconography for a secure workspace software company with over 16 million cloud users
Rebranding for an open-source web testing platform with 5 million weekly downloads
Design for the world's first audio word processor
Brand identity for a secure data onboarding solution that processed more than 25 billion records
Website design for a B2B data provider platform with over 50 million company records
Brand identity and website for a tool used by over 80% of Fortune 50 companies' machine learning teams
Rebranding an e-commerce solution used by 180,000 entrepreneurs
Website for a blockchain data storage network that raised more than $250M+ at ICO
Rapid prototyping for an accounting software company with over 3.7 million subscribers
UX design for a medical group and technology company with a network of nearly 140,000 licensed doctors
Iconography design system for 500 million users around the world
Ongoing UX design and CRO for child care and education company with more than 200,000 children enrolled
Developing micro-interactions for the Lightning Design System
Marketing website for the cross channel marketing platform
Brand identity for a multi-chain crypto trading and liquidity hub with $10B+ in trading volume
Design for a global video game commerce company
Case studies
SalesforceSalesforce
TuroTuro
A strategic redesign of Turo’s support portal by our agency led to a 30% improvement in users’ ability to find the answers they need.
TileTile
Our team redesigned the onboarding flow, increasing completed sessions to over 60% through intuitive user experience.
OktaOkta
We applied Okta’s brand identity digitally, developed key assets, enhancing UX and supporting revenue growth.
What our
partners say
ReviewsThe Ramotion team is highly creative, responsive and collaborative. Over the years they have become an extension of our Product Design and Research team. Thank you for consistently delivering high quality Design under tight deadlines.
Malini Leveque
Vice President, Product Design and Research at CitrixThey hit all of our goals and delivered on the schedule they originally proposed. They accommodated the changes in our initial requirements as we needed them and quickly adapted.
Ritik Malhotra
Co-founder at Elph (New York, NY)Delivering an incredible user experience for our customers was our top priority. Ramotion came in with research-based data and implemented what we needed into an effective UX with a beautiful design. The communication from the team was remarkable, and we always knew what they were working on, and what was coming. The end product speaks for itself. Our customers love it.
Erik Soderborg
Marketing Manager at EMI HealthWe reached out to Ramotion for support on a significant update to our product. The team provided an expert that perfectly matched our needs and the resulting collaboration was a huge success. I definitely plan on working with them again.
Mark Opland
Product Design Director at XeroI have impossibly high expectations, and the talented team at Ramotion didn't disappoint. They delivered thoughtful, polished designs, and code that made an outsized, positive business impact by dramatically increasing our customers' ability to find and understand support site content.
Brian Beaver
VP of Design at TuroWe initially chose Ramotion to help us build a next-generation environmental platform, and we have been very impressed by the talent and speed at which the team is able to operate and deliver a high quality product. We would highly recommend Ramotion for any design build project going forward.
Daniel Sadik
Senior Vice President, at Carbon Solutions GroupRamotion is a rock solid team. They combine an innate instinct for good design with a keen understanding for real world business challenges.
Khoi Vinh
Senior Principal Design at AdobeRamotion is helping us create a well-rounded and engaging experience for all of our customers. They feel like part of our internal team, and we have a great working relationship.
Clay Colburn
CTO at InspoAwards & recognition
Our industry awards represent deep expertise and a consistent commitment to delivering exceptional, highly performant design solutions
- Best App of the Year
- App of The Week
- App Store Editors' Choice
Verified Design Agency
- Best UI/UX Design Company in New York, NY
- Top 3 UX Design Agency in New York
- Top UX Agency
- Top UI Agency
- Top 10UX Design Company in NYC
Core product design lifecycle: from strategy to code
Our agency uses a structured, sprint-based workflow to move projects from initial concept through to final frontend code. This ensures every layout is visually polished, technically sound, and ready for your engineering team to implement.
Weeks 1 - 2
Discovery & Strategy
Competitor reviews, user research, workflow reviews, and current-state audits.
A strategic roadmap aligning project goals with business metrics.
Weeks 3 - 5
Wireframing & Prototyping
Blueprints,navigation pathways, layout hierarchies, and interactive wireframes.
Interactive prototypes to validate user flows and system mechanics.
Weeks 6 - 9
UI/UX Design Execution
Visual interface design, custom icons, typographystyling, and micro-animations.
High-fidelity layouts with clear states and dark mode options.
Weeks 10 - 11
User Testing & Feedback
Direct user tests, usability studies, and layout iterations based on feedback.
Verified, tested designs optimized for high usability.
Week 12
Documentation & Handover
Developer guides, component documentation, Figma libraries, and style tokens.
Fully documented Figma systems and styled components.
Ongoing
Post-Launch Support
Performance checks, behavioral audits, and iterative layout updates.
Monthly performance audits and design optimizations.
Structural separation of UX logic and visual interfaces
Unclear separation of functional design assets leads directly to bloated frontend development timelines, broken user flows, and high drop-off rates during crucial transaction phases. While graphic design concentrates on visual communication and aesthetics, user interface design establishes the interactive components, including layouts, screens, transitions, and micro-interactions, that dictate how real-world users engage with digital systems.
Concurrently, user experience design manages the overarching functional journey, ensuring that user navigation is logical, intuitive, and designed to eliminate cognitive friction. To execute this successfully, the design process integrates research, wireframing, interactive prototyping, and behavioral testing, ensuring that final engineering outputs are aligned with user expectations.
User Experience (UX) Architecture Systems
Primary System Objective: Maximizing path efficiency, task-execution speed, and cognitive clarity.
Core Operational Methods: Behavior research, journey mapping, wireframing, and interactive test runs.
Primary Production Tools: Miro maps, interactive Figma structures, and click-tracking analytics.
Key Performance Indicator: Minimizing drop-offs, accelerating checkout, and reducing support needs.
User Interface (UI) Component Systems
Primary System Objective: Establishing component layout, hierarchy, and visual consistency.
Core Operational Methods: Typography hierarchy, layout system design, design token definition, and custom iconography.
Primary Production Tools: Figma vector engines, Adobe Illustrator, and design system compilers.
Key Performance Indicator: Perfect design token alignment and cross-platform component parity.
Target industry solutions and functional interface adaptations
Product success depends on design structures designed to solve industry-specific problems, such as high-volume transaction friction, complicated dashboard navigation, and compliance requirements. The specialized design pods operate within established regulatory and behavioral guidelines, translating technical complexities into intuitive and high-converting workflows.
SaaS Dashboard Layouts and Multi-Tenant Interface Systems
- What It Includes: Autolayout visual grids, design tokens, nested layout components, dynamic table structures, and customizable settings panels.
- Why It Matters: Simplifies complex dashboard navigation, decreases user setup friction, and reduces ongoing engineering updates.
- Best For: SaaS product managers and technology founders scaling multi-tenant B2B enterprise software.
- Related Services: Corporate branding, Webflow design system execution, and frontend development.
- Related Case Study: Descript high-growth collaborative platform expansion.
High-Volume Fintech Platforms and Transactional Interfaces
- What It Includes: High-contrast transaction layouts, interactive balance charts, accessible form inputs, and checkout screens.
- Why It Matters: Reduces transaction drops, simplifies payment workflows, and ensures WCAG accessibility compliance.
- Best For: Chief Product Officers and VP of Product at venture-backed fintech startups and financial platforms.
- Related Services: Mobile product design, fintech brand identity development, and interactive prototyping.
- Related Case Study: Cellebrite pre-to-post IPO design system expansion.
Enterprise Software Systems and Responsive Management Interfaces
- What It Includes: Role-based interface controls, data-dense custom dashboards, dynamic report builders, and responsive web apps.
- Why It Matters: Speeds up internal workflows, reduces training costs, and scales consistently across different devices.
- Best For: Head of Engineering and VP of Product managing large-scale enterprise platforms and internal tools.
- Related Services: Design system documentation, dedicated engineering pod support, and UX audits.
- Related Case Study: Citrix enterprise design system integration and research support.
Production-ready assets and standardized design tokens
Our agency does not produce generic design assets or static image exports. Every deliverable is built directly in fully responsive, componentized design files, complete with standardized design tokens, detailed developer documentation, and verified interactive behavior. This meticulous level of detail ensures that your design system seamlessly integrates with modern frontend frameworks, eliminating engineering guesswork and accelerating product launchschedules.
Interactive Figma Source Files
- Component Standards: Fully responsive autolayout structures, nested variants, consistent naming rules, and clean layer groupings.
- Technical Outcome: Provides direct, copy-paste access to CSS properties and layout behaviors, keeping design files fully aligned with code.
- Target Usage: Direct handoff to engineering teams for rapidproduct execution.
- References: Webflow-certified layout configurations.
Extensible Component Design Systems
- Component Standards: Standardized design tokens, modular UI libraries, interactive form controls, and color contrast rules.
- Technical Outcome: Red-line guides, token-mapped spacing, responsive grid rules, and full design consistency across platforms.
- Target Usage: Rapid multi-platform product development and updates.
- References: Okta enterprise-scale interface updates.
Verified Clickable Prototypes
- Component Standards: Interactive user journey paths, custom screen transitions, and micro-interaction models.
- Technical Outcome: Accurate usability testing models and clear product logic visualizations for leadership and stakeholders.
- Target Usage: Early usability testing sessions and executive reviews.
- References: Citrix user research and design validation.
Webflow & Jamstack Frontend Environments
- Component Standards: High-performance semantic HTML structures, custom interactions, and SEO-optimized components.
- Technical Outcome: Clean, ready-to-launch web platforms that load in less than 2.0 seconds with built-in accessibility compliance.
- Target Usage: Rapid launch of high-converting product and marketing pages.
- References: Certified Webflow production methodologies.
Behavior-led QA and scenario-based interface testing
Traditional quality assurance often focuses exclusively on confirming the absence of software bugs, ignoring how real users actually navigate and interact with the application. To protect conversion rates and ensure intuitive flows, the QA processes test layouts against real-world user scenarios. By prioritizing key user actions, such as direct Google SSO registrations and localized Apple Pay checkouts, we identify and resolve navigation issues before the product launches.
Traditional QA
- Testing Pattern: Standard component-by-component checklists.
- Operational Goal: Validating that button actions trigger successfully.
- Common Vulnerability: Passing functional tests while failing to notice navigation issues that lead to user drop-offs.
Behavior-Led UX Testing
- Testing Pattern: Analyzing actual user flows and click behaviors.
- Operational Goal: Finding and resolving user friction points during key onboarding and transaction steps.
- Conversion Metric: Achieved a +6.5% checkout conversion increase and reduced SSO signup drops from 22% to 11%.
Scenario-Driven Automation
- Testing Pattern: Automated testing using tools like Playwright and Lighthouse.
- Operational Goal: Running continuous, goal-oriented tests on key user paths instead of manual UI checklists.
- Conversion Metric: Reduced manual testing scripts from 1,200 to 240, allowing faster product development and deployment.
Core visual inclusions and technical project exclusions
Clear boundaries prevent scope creep, help maintain project timelines, and keep teams aligned on key goals. The design pods focus strictly on their core strengths: delivering world-class interface systems, complete design tokens, and highly optimized frontend builds. Outlining project exclusions early ensures that all resources are focused on building performant, scalable design systems.
Standard Design System Inclusions
- Figma Source Assets: Component-level layouts and responsive vector assets.
- Interactive Prototypes: Clickable layouts mapped for user testing.
- Standard-Compliant UI Kits: Color systems and typography tokens.
- Frontend Layout Builds: Webflow or Jamstack layouts.
Explicit Technical Exclusions
- Theoretical Reports: Academic market research or non-executable surveys.
- Marketing Campaigns: Broad SEO marketing or paid media management.
- Backend Infrastructures: Database setup or deep API integrations.
- Testing Panel Recruitment: Third-party panel hiring.
Financial benchmarks and project scope variables
Design budgets must reflect the complexity of the product, the number of stakeholders, and the required depth of system integration. We maintain standard pricing structures across all design engagements, starting with a minimum project size of $50,000. Hourly rates run between $150 and $199, with complete design solutions generally ranging from $80,000 to $200,000+ depending on the complexity of the product and standard integration needs.
Structural Cost Influence
Engagement Models
Stakeholder & Approvals Layers
Low-Complexity Cost Drivers: Clean, single-founder reviews with streamlined feedback and rapid approvals.
High-Complexity Cost Drivers: Multiple co-founders, corporate board reviews, and cross-department alignment sessions.
System Complexity & Reach
Low-Complexity Cost Drivers: Core platform pages optimized for single-language audiences.
High-Complexity Cost Drivers: Multi-language setups, localized interfaces, and complex, data-dense custom dashboards.
Transformation Depth
Low-Complexity Cost Drivers: Visual updates to existing screens, minor workflow enhancements, and basic design system maintenance.
High-Complexity Cost Drivers: Overhauling complex legacy software, launching brand-new SaaS MVPs, and extensive custom development.
Data & API Integration
Low-Complexity Cost Drivers: Standard component layouts, common sitemaps, and straightforward system architectures.
High-Complexity Cost Drivers: Custom analytical widgets, complex real-time charts, and multi-user administrative dashboards.
To accommodate different stages of growth and project requirements, we offer three main engagement models designed to support teams efficiently
Fixed-Price Projects
Best for clearly defined, short-term projects with set deliverables and timelines, providing high cost predictability. Standard startup visual identity systems and foundational brand packages are priced at $60,000.
Time and Materials (T&M)
Highly flexible, best for discovery phases, evolving features, and iterative updates. Discovery pods (consisting of design and product experts) start at $25,000 per month.
Dedicated Team Retainers
Establishes a dedicated team of design experts integrated directly with your company's processes and tools for long-term growth. Retainers start at $9,500 per month for part-time, with full-time support available at $16,800 per month.
Mitigating product design risk and engineering friction
Modern digital product design is highly collaborative, and success depends on keeping design and development teams aligned at every step. If design systems are built without constant communication and technical check-ins, companies risk launch delays, layout bugs, and wasted engineering hours. The process uses specific technical checks to prevent scope creep, keep developers and designers aligned, and ensure smooth, reliable product handoffs.
Stakeholder Alignment
Challenge: Subjective feedback loops and shifting stakeholder opinionsthat delay projects.
Mitigation: Use objective, 7-second user association tests via Lyssna to validate layout choices with real data.
Developer handoffs
Challenge: Fragmented design files and unstructured CSS layouts that slow down engineering.
Mitigation: Define standardized design tokens and responsive grid rules within Figma, and conduct developer check-ins during wireframing.
Remote Collabaration
Challenge: Communication gaps and delays across different time zones
Mitigation: Share daily asynchronous progress videos and run regular sync calls on shared Slack and Figma files.
Long-term support validation
Launching a digital product is not the final step; success depends on continuous evaluation and ongoing performance optimization. To support long-term growth, the design teams remain available on ongoing monthly retainers to analyze post-launch user data, run performance audits, and iterate layout designs. This proactive, ongoing support ensures your platform scales efficiently, remains accessible, and continues to drive conversions over time.
Post-Launch Performance Audits
- Focus: Tracking actual user click behavior and conversion paths.
- Deliverables: Regular usability audits, performance summaries, and detailed layout adjustment plans.
Ongoing System Maintenance
- Focus: Updating design tokens, extending component libraries, and testing accessibility compliance.
- Deliverables: Clean Figma component updates, updated design system files, and developer-ready specs.
Continuous Conversion Optimization
- Focus: Running layout A/B tests and optimizing key signup steps.
- Deliverables: Updated signup flows, streamlined checkout screens, and optimized user journeys.
FAQ
Insights
Additional services
How does the agency align with internal engineering and product teams?
The design pods integrate directly into existing workflows by mirroring your team's tools, communication setups, and delivery schedules. By providing fully mapped design tokens, responsive grid layouts, and modular component libraries directly in Figma, the designs are ready for developers to implement with minimal friction.
Standard workflows also include asynchronous progress updates, video walkthroughs, and direct communicationchannels on Slack to ensure complete alignment.
Why are project estimates structured around a $50,000 minimum?
To deliver highly performant, custom-engineered design systems, every project requires dedicated resource allocation and deep research. Our standard design sprints include custom brand strategy, detailed user journey mapping, comprehensive low-fidelity wireframing, and interactive prototyping.
Setting a $50,000 project minimum ensures that we can dedicate a fully integrated team of specialized experts to deliver measurable business outcomes.
How is the scenario-based user-experience testing process structured?
Unlike traditional quality checks that only verify simple button actions, the QA process tests layouts against real-world user scenarios and conversion flows. This includes verifying crucial transaction steps, such as direct Google SSO registrations and localized Apple Pay checkouts, to identify and resolve navigation issues early.
Integrating automated tools like Playwright and Lighthouse helps verify layout performance and conversion paths before launching.
What is the average timeline for launching a custom SaaS interface or design system?
Core design phases and early-stage startup packages typically require 3.5 months to complete, transitioning from early discovery phases to fully coded Webflow or Jamstack builds.
More complex enterprise platforms or deep software overhauls may require longer schedules, which are divided into fixed-price discovery sprints and flexible development cycles.
How does the agency mitigate subjective feedback and stakeholder delays?
To prevent project delays, all key design choices are validated with real user data rather than subjective opinions. Using tools like Lyssna to run rapid, 7-second user tests, we gather objective feedback on screen navigation and brand associations.
This data-driven approach helps teams align quickly, keeps the project on schedule, and ensures the final layout is optimized for users.
Branding
Discover how our agency helps NYC businesses establish trust and recognition with cohesive branding, inspired by the city’s energy, diversity, and iconic culture.
Web design
Optimized websites for New York City brands with intuitive navigation, responsive design, SEO, mobile compatibility, and user-focused performance.
UI/UX design
Boost usability with user-centric research, interaction design, functional prototypes, seamless user experiences, and innovative design solutions.
App design
Design platform-specific apps with intuitive flows, polished interfaces, and user retention, reflecting New York City’s innovative culture and its role as a hub of creativity and commerce.
Web app development
Develop responsive web apps with seamless user experiences, incorporating design principles influenced by the diverse and fast-paced ecosystem of New York City.
Design system
Streamline workflows with scalable design libraries, tokens, and cohesive guidelines.
Location
Remote culture
Ramotion is primarily a remote-first company, with established meeting spaces, including one in New York