Product Redesign

Strategic product redesign for companies evolving, scaling, or entering a new phase

What you get

Strategy & Product Direction

Clarify what needs to change, align the team around ambitious but focused KPIs, and define the strategic direction for the next version of the product.

North Star Concepts & Validation

Explore future-state product concepts, prototype key ideas early, and get market feedback fast so strategic assumptions can be tested before full deployment.

Product Redesign & Rebuild

We take the product from strategy through UX, UI, development, and QA — with a dedicated senior team that designs, builds, and ships without the usual handoff friction.

Impact

Sharper product direction

2x

Fully dedicated

1 team

Less time lost in presentations

50%

Common challenges

• New leadership, unclear product direction
• Product no longer fits the next stage
• Current UX no longer scales with growth
• Expansion needs a stronger foundation
• New product lines need a cohesive experience
• Too many priorities, not enough clarity
• Product and engineering are out of sync
• Need to redesign without slowing delivery

Team structure

• Client Partner
• Project Manager
• Lead Product Designer
  
• UX Researcher
• UI/UX Designer
• Front-End Developer
• Back-End Developer
• Dev Ops Engineer
• QA Engineer

Timeframe

• 4-month initial engagement

Deliverables

• Strategy & KPI Alignment
• User Research & Testing
• UX Audit & Redesign Direction
• User Flows & Wireframes
• High-Fidelity Product UI
• Interactive Prototype
• Front-end Build & QA

Investment

• Design: from $73,600 USD
• Development: from $115,200 USD

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