Brand Redesign

This strategic program is built for high-growth platforms and enterprise corporations undergoing leadership changes, market expansion, or product evolution. When product capabilities outpace your brand, the resulting mismatch introduces buyer friction and drops conversion rates.

We eliminate this by modernizing your verbal positioning, visual identity, and website architecture—signaling maturity, shortening sales cycles, increasing deal sizes, and maximizing valuation multiples.

What you get

Repositioning & Brand Direction

Refine your value proposition, messaging, and strategic direction so your brand reflects where the company is now — and where it’s going next.

Identity System & Brand Assets

An updated visual identity system with the rules, templates, and creative assets needed to create consistency across teams and channels.

End-to-End Website Redesign

From information architecture and wireframes to final UI and development, we redesign your website to reflect the new brand with clarity and confidence.

Program value

Accelerated Revenue

Reduces sales cycles, improves corporate pricing power, and increases overall deal sizes.

Market Dominance

Stronger positioning for growth and increase in market share and competitive differentiation.

Strategic Maturity

Signals corporate maturity to the market, delivering better product-brand alignment while reducing marketing inefficiency

Enterprise Valuation

Designed to directly support valuation, fundraising, M&A preparation, or rapid market expansion.

Impact

Acquisition of Clearbit

$150M

Total exits generated by our clients

$6B+

Valuation of Quantexa

$2.6B+

Acquisition of Streamlit

$800M

Designed for

  • Mid-market companies and corporations
  • Enterprise-level organizations
  • High-growth, scaling technology platforms

Common challenges

  • New leadership, unclear brand direction
  • Brand no longer matches company stage
  • Value proposition lacks clarity
  • Weak differentiation in the market
  • Product has evolved beyond the brand
  • Expansion requires a stronger foundation
  • Preparation for fundraising, IPO, or M&A
  • Unifying a complex multi-brand portfolio

Team structure

  • Client Partner
  • Brand Strategist
  • Creative Director
  • Project Manager
  • Copywriter
  • Senior Brand Designer
  • Motion Designer
  • Web Designer
  • Website Developer
  • QA Engineer

Timeframe

  • From 3.5 to 7 months

Deliverables

  • Brand Strategy & Direction
  • Visual Identity System
  • Brand Book & Guidelines
  • Marketing & Social Templates
  • Website Redesign
  • Web UI Kit
  • Front-end Build & QA

Investment

  • Branding: from $85,000 USD
  • Website Design: from $45,000 USD
  • Website Development: depends on design