Island

Intro

Island set out to reinvent how enterprises secure and manage work by introducing the world’s first Enterprise Browser—a browser purpose-built for the workplace, with native security, control, and productivity features. As a category-defining product, it required more than a strong value proposition. Island needed a brand that could communicate its vision with clarity, stand out in a crowded security landscape, and scale alongside its rapid growth. To make that happen, Island partnered with our team.

Challenge

Bringing a fundamentally new product to market is never easy—especially in a space as saturated and risk-averse as enterprise cybersecurity. Island wasn’t just another browser; it was a secure workspace, a policy engine, a productivity layer. But most decision-makers had no mental model for what an “enterprise browser” meant. The brand needed to explain this new category, build instant trust with security and IT leaders, and signal calm control in a market full of noise.

Solution

Our creative team defined a distinctive and strategic brand direction rooted in the metaphor of a Zen garden—a safe, designable space that reflects clarity, peace of mind, and intentional control. Like shaping trees and placing stones in a garden, Island gives enterprises the ability to manage how work happens in the browser—on their own terms. It’s a space free from external noise, where users can focus, and organizations can feel secure.

This metaphor shaped every aspect of the brand. Visually, the identity emphasized calm and confidence—clean typography, spacious layouts, and restrained yet refined UI elements. The messaging framework distilled complex product benefits into simple, business-relevant language, making the browser’s value immediately clear to both technical stakeholders and executive buyers. Every touchpoint, from the website to launch materials, reinforced Island’s positioning as a new kind of tool: powerful, invisible, and fully in your control.

Outcome

With its brand in place, Island launched with immediate traction. The identity helped clearly communicate its value, reduce friction in enterprise sales, and establish credibility with top-tier organizations. Within its first two years, Island became the browser of choice for many Fortune 500 companies, secured $250M in Series E funding, and reached a $4.8B valuation. It was named to Fast Company’s Most Innovative Companies and the Forbes Cloud 100.

By aligning product, story, and emotion, we helped Island introduce a new category to the world—and make it feel like something we’ve always needed.