Island
About
Island built a browser designed for secure, controlled work environments. To bring it to market, our team created a brand inspired by a Zen garden—calm, focused, and fully in your control. The result: a clear, trusted identity that helped Island grow fast and lead a new category in enterprise tech.
Valuation
$4.5B+Since emerging from stealth in early 2022
Adoption
450+B2B customers, including the majority of Fortune 50 companies
Intro
Island set out to reinvent how enterprises secure and manage work by introducing the world’s first Enterprise Browser—a browser purpose-built for the workplace, with native security, control, and productivity features. As a category-defining product, it required more than a strong value proposition. Island needed a brand that could communicate its vision with clarity, stand out in a crowded security landscape, and scale alongside its rapid growth. To make that happen, Island partnered with our team.
Challenge
Bringing a fundamentally new product to market is never easy—especially in a space as saturated and risk-averse as enterprise cybersecurity. Island is not just another browser; it is a secure workspace, a policy engine, a productivity layer. But most decision-makers had no mental model for what an “enterprise browser” meant. The brand needed to explain this new category, build instant trust with security and IT leaders, and signal calm control in a market full of noise.
Solution
Our creative team defined a clear and strategic brand direction rooted in the metaphor of a Zen Garden—a calm, designable space reflecting clarity, peace of mind, and intentional control. Like placing stones or shaping trees, Island empowers enterprises to manage how work happens in the browser—on their own terms, free from external noise.
This metaphor informed every part of the brand. Visually, it emphasized calm confidence through clean typography, spacious layouts, and refined UI elements. The messaging distilled complex product benefits into simple, business-focused language, making Island’s value immediately clear to both technical teams and executive buyers. Across the website, product, and launch materials, the brand consistently positioned Island as a powerful, invisible tool built for enterprise control.
Outcome
With its brand in place, Island launched with immediate traction. The identity helped clearly communicate its value, reduce friction in enterprise sales, and establish credibility with top-tier organizations. Within its first two years, Island became the browser of choice for many Fortune 500 companies, secured $250M in Series E funding, and reached a $4.8B valuation. It was named to Fast Company’s Most Innovative Companies and the Forbes Cloud 100.
By aligning product, story, and emotion, we helped Island introduce a new category to the world—and make it feel like something we’ve always needed.
Feedback
I’m extremely excited to finally be able to share our work with the whole team! It looks stellar
