Product Redesign Program

What you get

Strategy & Product Direction

Clarify what needs to change, align the team around ambitious but focused KPIs, and define the strategic direction for the next version of the product.

North Star Concepts & Validation

Explore future-state product concepts, prototype key ideas early, and get market feedback fast so strategic assumptions can be tested before full deployment.

Product Redesign & Rebuild

We take the product from strategy through UX, UI, development, and QA — with a dedicated senior team that designs, builds, and ships without the usual handoff friction.

Impact

Sharper product direction

Fully dedicated

1 team

Less time lost in presentations

50%

Common challenges

New leadership, unclear product direction
Product no longer supports company growth
UX complexity slowing user adoption
Engineering velocity decreasing
Legacy architecture blocking new features
Tech debt impacting delivery speed
Product and engineering misalignment
Scaling requires platform redesign
Multiple product lines lack consistency
Need to modernize without stopping delivery

Team structure

Client Partner
Delivery Manager
Solution Architect
Lead Product Designer
UX/UI Designer
Tech Lead
Front-End Developer
Back-End Developer
DevOps Engineer
QA Engineer

Timeframe

Discovery & strategy: 4–8 weeks
Initial delivery phase: 3–6 months

Deliverables

Product Strategy & KPI Alignment
UX Audit & Redesign Direction
User Flows & Wireframes
High-Fidelity Product UI
Interactive Prototype
Front-end Build & QA

Investment

Discovery (fixed price): $35,000 USD
Design phase: $70,000 USD
Engineering phase (T&M): $40,000/mo