Branding Design for SF-based private messaging startup
Vapor Chat is a unique and innovative private messaging application that is capable of un-send your messages and maintaining their availability.
VaporChat is a startup that is developing a private messaging app with a set of unique functions. At first, it allows users to un-send text messages and photos while controlling whether or not recipients can copy or save the content. As of right now, it raised $1.5 million for its new mobile application concept, which pushes the idea of “ephemeral” messaging further. Together with our branding company in San Francisco experts, we have delivered a brand-new visual identity for a private messaging application.
Our team paid a lot of attention to developing preliminary designs for establishing brand guidelines to become acquainted with the product and its attributes. We added several design assets and brand aspects in the VaporChat brand book. Our primary objective was to ensure consistency across all formats and product platforms.
Another critical accomplishment we delivered is the eye-catching visual identity for the target audience. Given that most users are men and women in their 20-s to 30-s, the final logo style should use a blend of cold contrasts and rounded boundaries.