Are you launching a digital product? How are you going to achieve success after the launching?
The given questions will provide light as to why you need a user experience and user interface expert. Yes, you really need a UX / UI Designer LA. If you are not aware of that, let’s talk about it then.
First of all, these are two different design components: UX design and UI design. The user experience relates to how functional the digital product is, while the user interface refers to the visuals of the digital product.
These are different tasks that are sometimes handled by different people. But to have just one designer do both UX and UI designs would be ideal because there is cohesion.
What does the UX / UI Designer LA do?
The goal is always user satisfaction. This means that the designer would have to create a digital product design that is easy for the user to understand. Moreover, the design should leave the user feeling quite positive after.
Haven’t you ever experienced browsing a website and not knowing what to do? There are a number of buttons and you don’t know where each one leads. Or it could be that the mobile app was too slow to open or move from one page to the other. Those are frustrating situations that would leave you with a negative experience after. That means both the user interface and user experience failed.
However, when the opposite is happening, you are bound to become loyal when the user interface is nicely done and the navigation is easy for you. Do you notice that when the user experience of one store is so great, it just makes you buy more items—some of which you don’t necessarily need or want.
It’s more of a psychology thing. The site makes it easy for you, and so you reward them. Or because it’s so convenient, you get to buy the things you wanted from a long time ago even when you didn’t want it now.
You become a loyal customer and you even talk to others about it. Then they become loyal customers, too. That’s how you want your digital product to be. In this case, let’s just use a website application as an example.
If you want people to pay for your products, then you have to provide them with something they want to actually pay for. While they are after the products, the website and website application are important roads toward customers buying the products. Remove the roadblocks and you will surely have loyal customers.
The UX and UI designer will make sure there will be no roadblocks. In a way, the UX / UI designer is a problem solver.
Looking for the right designer
While this is basically an employer and employee relationship, with you being the employer and the designer as an employee, you should think of it as a partnership. Both you and the designer want the same thing: success. You will feel the success when the business is earning money. On the other hand, the UX / UI designer will think of success when they see that you are making a profit through the website app that they designed.
It’s a symbiotic relationship. When you are satisfied with the designer’s work, you will then refer them to your friends who might need a UX / UI designer. On the designer’s part, they will use the digital product they designed as part of their portfolio.
You have the same goal, so you feed on it. One’s success is also the other’s success. But first, you have to find the right partner for you. But how do you find the right one?
You can ask trusted people to refer a great UX / UI designer for you. But that doesn’t mean that you should already go for it. It’s great to get a referral because most people won’t refer to someone who is bad. It’s always someone that friends of kin believe will do a good job.
On the other hand, maybe the friend or kin is just referring to a friend, whose outputs they have not even seen. But you have to accept the referral and say thank you. But the work to find a partner designer doesn’t end there. If you get a few referrals, then that could only be good for you.
You need to do some research to ensure that you get the best partner for you. This doesn’t mean that you need to get the best designer because that might mean the most expensive, too.
What you should find out is someone you know you can deliver what you need. First, you are going to research the referred designers. You have to check their online portfolio and see if they have what you are looking for.
If they don’t have an online portfolio, then they are definitely not what you are looking for. A UX / UI designer should get in with the times.
Now, the online portfolio only tells a few things. You need to check the digital products that the portfolio suggests were done by the designer you were eyeing.
If you are done with the referral research, then you need to research UI / UX designers on your own. Check out reviews of such designers and see if there are indications that their values are the same with yours.
It’s very important that you get along with the designer because they will be your partner in making the business grow. After that, you should have a list of at least five designers that you could talk to.
You can’t hire someone you haven’t met. It’s just different when you can actually talk to the person. Seeing their expressions would be important, too. Since we are still in a pandemic, then you could do a virtual meeting. But if you have both been vaccinated already, then you should meet up. It’s also a chance to go outside.
You learn a lot of things when you personally talk to the person. It’s how they respond to what you are talking about and their mannerisms. All these would be indicative of how well you could work together.
Communication is extremely important when it comes to creating a digital product. We have to go back to the partnership aspects. The people comprising a partnership should be able to communicate really well. The success of the digital product could boil down to that.
If all things are equal among your short list, then the price will be the deciding factor. Of course, you should go for the one with the lowest price, you are a startup after all. However, you also have to figure out why they are not expensive. Maybe they are less experienced?
Although, when you really think about it, the fact that the designer was shortlisted, should mean that you were satisfied with the outputs they created in the past.
There you go! That’s how you find a UX / UI Designer LA.