Web design agency in San Francisco, CA

During the decade in the industry, our design agency worked a lot with companies from San Francisco. We are excited to provide our website design and development for companies in SF.

Descript
Descript
Descript

Design for the world's first audio word processor

Transcend
Transcend
Transcend

Branding and website for a data privacy company

Flyr
Flyr
Flyr

Website for dynamic pricing and offer management solution for airlines

Mozilla Labs
Mozilla Labs
Mozilla Labs

Designing a website for innovative projects by Mozilla

Clause
Clause
Clause

Web design for a company that connects contracts post-signature to APIs

Wizeline
Wizeline
Wizeline

Website design for a technology company that provides software solutions

Approach

Our web designers usually work as an extension of our client’s teams. We use a project-based approach, and once the new website goes live, we provide ongoing website maintenance that includes dedicated designers and developers supporting the website.

Capabilities

Our web design process generates a consistent website or app that reflects the brand strategy, visual identity, and verbal identity of the brand. It also helps to establish a prominent position on the market.

User experience

  • Discovery
  • UI/UX audit
  • Information architecture
  • Copy and CTAs
  • Layout prototypes

Design & front-end

  • Visual design & interactions
  • Front-end development
  • CMS
  • Iconography & illustrations
  • 3rd party integrations

Technology stack

  • ReactJS
  • Gatsby
  • Webflow
  • Contentful
  • DatoCMS

Our San Francisco web design firm clients

We work with established brands and growing startups.

datum logo
descript logo
elph logo
filecoin logo
final logo
flyr logo
hackerrank logo
hana logo
iterable logo
mobingi logo
mozilla logo
protocol labs logo
truebill logo
wizeline logo
xero logo
Ramotion was fast and efficient without sacrificing quality. Their team of designers and developers brought our vision to life and we are thankful for their expertise.
 Dan Brown
Dan Brown
Senior Marketing Manager at Mozilla
They’re very responsive and go above and beyond to meet our needs. We continue working with them, which is the best sign of our satisfaction.
Andrew Mason
Andrew Mason
CEO at Descript, founder of Groupon
We built a wait list of over 100,000 email addresses when we were launching our product, and they had a hand in helping us to pull web designs together and build the product after that point. Now, we have thousands of happy customers and testimonials from them.
Andrew Cramer
Andrew Cramer
Head of Cards at Final (Acquired by Goldman Sachs)
They hit all of our goals and delivered on the schedule they originally proposed. They accommodated the changes in our initial requirements as we needed them and quickly adapted.
Ritik Malhotra
Ritik Malhotra
Co-founder at Elph (Acquired by Brex)

FAQ on web design agency in San Francisco

  • What is the best way to design websites for San Francisco companies?

    During 2019 it was estimated that almost 90% of jobs that San Francisco companies are advertising are mostly focused on tech-related positions.

    So, the tech industry is still going hard and most of them are trying to occupy their target audience. Meaning that all of them would need to have a very groundbreaking and solid brand identity. This is why our company is right here to execute your project idea with excellence in practice.

  • How does your San Francisco web design agency process look like?

    Typically, it involves an 8-step process for any given company or startup.

    1. Discovery

    At first, we collect all of the necessary information and data, required to understand what kind of business you are running. Some of the examples are competitive analysis, pain points, business goals, etc.

    2. Audit

    After our team analyses and performs an audition of your company equity, areas of opportunity, and other essential things where your company can take advantage.

    3. Website structure

    An information architecture is the foundation of what will define and demonstrate the value of your company.

    4. Design concept and layout design

    Next, we produce your first visual prototype in a form of concept pages, wireframes, and a dynamic presentation of your future website.

    5. Visual design

    Once the prototype stage is over, we progress forward and develop a page visual design appearance of your website.

    6. Structure and HTML/CSS development

    The following stage is directed toward the construction and implementation of all pages, components, and content in the chosen CMS platform.

    7. Visual content

    Any website development process has to be supported with the visual image of your product or services. Here we produce various iconography, illustrations, photographic images that could demonstrate your value.

    8. Integrations

    At last we install or integrate some of the 3rd party software, either by your recommendations or if our development team seems that is necessary to do so. (Google Tag, a/b testing tools, CRM).

  • Where does your San Francisco web design company operate beyond Bay Area?

    Beyond our small home studio on 475 7th Ave, San Francisco, CA 94118, United States (+1 650 278 9554), Ramotion designers work with companies all over the world. But most of the time, we provide web design agency services in Los Angeles and New York. If you want to know more, contact us here.

  • Does your San Francisco website design company offer anything other than web design?

    Yes, we have a great range of services for our clients. We act as branding company and UX design agency in addition to providing website design.

  • Does your San Francisco web design agency work with startups?

    We do work and collaborate with various startups from the San Francisco Bay Area. Typically, those entrepreneurs who have already raised or reached a Round A investment are mostly connecting with our company.

    We build a trustworthy and professional website that can easily occupy the attention of their potential customers. So, your project and your reputation will be in good hands.

  • How much does it cost to design a website with your web design firm in SF?

    For the companies and startups who are based in San Francisco, California, our hourly rate begins from $100/hr (for our web designer) and rises, depending on the project requirements. The total price of the project is directly connected to the amount of work our team needs to invest. And it also does vary on several different factors, such as the scope of work, team structure, and a rate card.

  • What kind of tools do your web designers in San Francisco typically use?

    The question is simple to answer but rather elegant in its implementation. For web designing, we typically utilize Figma, Sketch, Adobe Illustrator, Adobe Photoshop, and Adobe After Effects.

    During any web development work involved, our team sticks to whatever front-end stack our client has proposed to us. What we’re best at are ReactJS and Vanilla JS.

    Also, we love working in functional programming, so some of our projects were developed in PureScript and Elm.

  • Which web design services are most applicable for San Francisco companies?

    Even though the approach to web design development depends on the geolocation of the company, nevertheless, web design services today are approximately the same for web designers all over the world.

    Among the most popular web design trends that are applicable to San Francisco companies are the following:

    Restrained animation

    Small animated elements are used to encourage targeted user actions, while more explicit ones are used to draw attention to just one or two calls to action.

    Until a few years ago, interfaces were quite overloaded with animation. However, now designers have begun to use this tool less intrusively.

    Just a few elements make the site look modern and stylish - an animated element in the site header attracts users' attention.

    This tool has become popular because it makes it easy to diversify a boring or typically serious site. For example, for financial, medical, consulting, or recruiting services.

    This technique is great for the main page of the site. Animated icons in the services section respond to hover, and illustrations draw attention to the profile areas of the site.

    Neumorphism

    This trend became widespread back in 2020 and is still gaining popularity. The name of the trend comes from a play on the words "neo," "new," and "skeuomorphism."

    Skeuomorphism is a technique in interface design when elements look like familiar things in life.

    For example, a calculator on a computer screen looks the same as its physical counterpart.

    The fashion for skeuomorphism was introduced by Apple and Steve Jobs. True, after 2013, they abandoned this trend and simplified the design of interfaces on their mobile devices. Neumorphism is the evolution and rebirth of skeuomorphism.

    Neumorphism combines the best of flat design and skeuomorphism. Interfaces are cleaner and more realistic thanks to the skillful combination of light and shadow.

    An example of this style is an application interface. Icons in the application can simulate pressing buttons to add depth and realism to the design.

    The challenge for designers who use this style is to make it more practical and user-friendly. So far, neumorphism and interface convenience are concepts incompatible with each other.

    Design in this style can confuse users. Since neumorphism is built on the play of volume, light, and shadow, it is difficult for the user to understand what is clickable and what is not.

    The designer needs to not only draw elements in this style but also think about additional element states to make the interface understandable. Another option is to use this trick either only on static elements or only on interactive ones.

    Full-screen images

    Large images or videos have long been more than just a trend. And the more, the better. After all, it is the image that first attracts users' attention. Full-screen images are used as the site's background or as bright accents.

    For example, some web design companies use a full-screen video on the main page of their portfolio site that shows the team's projects when scrolled.

    Such solutions look fabulous on the websites of industrial companies. Huge images in the background convey the production scale and allow you to demonstrate products.

    Unprincipled violation of the rules

    The tendency to break all the rules will appeal to those who dislike working within rigid limits and restrictions.

    This trend echoes other design trends: the street art aesthetic and the resurgence of anti-designer brutalism on websites.

    Now you can do whatever you like - you can make the layout asymmetrical or use crazy fonts, flashy color combinations, drawn elements - in general, everything that until recently was considered a violation of the rules.

    However, it is essential to remember that all this is possible only where it does not interfere with the user and does not annoy him.

    This is a significant trend because it challenges just beautiful design and pushes people to go beyond tradition and create something exciting.

    This style is unsuitable for interfaces where the user needs to focus on information, such as industrial device interfaces.

    But it will look cool on promo sites for creative collaborations, events, and even in online youth clothing stores if used wisely.

    Variable fonts

    Never underestimate the right font in UX design. Typography is taking it to the next level this year.

    A variable font is a single font file that allows you to customize the typography on the site and gives designers room.

    Letter spacing, font weight, and weight can all be changed to create the perfect font for a given task.

    Different font variations can be used in the same design to set the accents and achieve contrast between the primary and additional information.

    Let's take Soulcraft's variable font as an example. This font contains familiar-looking letter styles that allow you to deftly reproduce the style of inscriptions on street signs.

    As a result, the design is filled with dynamics and energy.

    And in combination with the trend of unobtrusive animation, a solution is obtained that will not leave anyone indifferent.

    This trend is not only about design but also about technology: browsers have recently started supporting variable fonts.

    So when using them, you should figure out in advance whether such a technique will work correctly on the devices of the target audience.

    Craft items

    This trend is cyclical, and now it is back again: today, illustrations, icons, and other elements drawn by designers by hand are in fashion.

    Web design refuses neatness and digital “sleekness” in style. Now brands want to see craft elements on their sites: hand-drawn illustrations and fonts, textures, and grainy effects.

    Drawn illustrations make the interface more human

    Therefore, the trend is especially relevant for organizations for which it is important to emphasize their focus on caring for people.

    For example, medicine, charity, business support organizations, and projects to improve the urban environment.

    Flexible design systems

    Companies are increasingly giving preference to unified style solutions that make the brand recognizable online and beyond.

    The best way to achieve stylistic cohesion without limiting the creative choices of web design companies hand allowing the brand identity to evolve, is to create a design system.

    Undoubtedly, UI/UX designers are adept at integrating individual elements like images, text, colors, logo design, and interface interactions into coherent systems to bring the brand closer to the user and to explain the brand identity inside the web design business.

    And now, more and more often, web design firms go beyond specific solutions from the digital sphere. They use search engine optimization, and digital marketing tools, especially for the companies in San Francisco Bay Area.

    The bottom line is this:

    When it comes to UX and UI design, it’s essential to maintain unity, stand out from others, and continuously evolve visual solutions.

    It used to be that a design system was a rigid set of visual rules that kept designers from deviating from standards.

    And the purpose of this tool is to maintain continuity in all interfaces and products of the company.

    Now, the design system is just a vector with which you can flexibly develop the company's visual communications both online and offline.

    Thus, it turns out that all the trends that are popular for web design today are suitable for different countries of the world.

    It is important to understand that it is not appropriate to use them everywhere. Therefore, the choice of a particular trend should be approached based on the concept of a particular project and the main idea of ​​the company.

  • What are the features of a web design agency based in San Francisco?

    In general, among the features of web design in San Francisco, we can note the following: interfaces always lack accessibility, and this trend is now very developed.

    The interface

    The interface should not be an obstacle to doing work, achieving goals, or accessing information.

    It is essential that this is also accessible to people with disabilities. Companies are trying to transform the design process and mobile app development to achieve this goal in the near future. Specialists and website designers learn more and more information about a full service digital agency, WordPress web design, landing pages, social media marketing, marketing strategy, SEO services, branding services for medium sized businesses, and much more. They learn to improve user interface design to make an existing website for the client and to deliver exceptional quality work as a part of the best creative agency.

    Standardization

    The second is the standardization of UX patterns in every San Francisco web design company. First, companies used terminals, then graphics systems, and now two mobile ones.

    And so, most interface patterns have been familiar for many years.

    For example, the iPhone was released in the 13th year; that is, many people who are now about 30 years old have been using the same patterns and paradigms for a third of their lives. Every day. Sometimes for hours.

    Optimizing existing patterns

    To speed things up even higher, web design agencies need to focus not on inventing new patterns but on optimizing existing ones.

    Some 5-10 years ago, no web development company or digital agency heard about the concept of UX for improving software development and making a business website. Now knowledge about UX design has become much more accessible for any branding and design agency. A lot of people have learned to do extraordinary things.

    Invention

    Today, you must be a complete idiot to screw up a UX design task. And the best way here is the invention of new patterns. The future of interfaces: more superficial, more democratic, easier to use.

  • How long does it take to work on web design services?

    Web design is the process of developing a website. The web design concept includes technical development, the creation of the site structure, and the graphic design of pages. Sometimes the idea of web design comprises filling the site with content - articles, news, and publications.

    Good web design is more than just a pretty picture

    This is the observance of the basic rules: high page loading speed, ease of use of the site, the balance of the main blocks on the page, attractive combinations of colors, pictures, fonts, text, and others. If the site is selling (landing, online store) - web design helps to market and promote goods and services.

    The speed of web design development

    The speed of web design development depends on the complexity of the project. A landing page can be done by web design firms in a week or even less; working on a corporate, custom website, or sales eCommerce website with several sections will take website designers at least a month. Plus, all the edits, improvements, and corrections - any customer wants everything to be perfect. So, the work will most likely take several months for a large project.

    For all types of sites, except for technically complex projects, the following factors will increase the site development time:

    • at least 10-20% - the use of complex animation effects on the site (example);
    • at least 5-10% - development of non-standard functionality, for example, a calculator for calculating the cost of a product/service according to selected parameters;
    • by about 10% - the presence of several language versions on the site;
    • at least 10% - integration with third-party services, especially if integration requires the involvement of developers from this service; waiting for the development of unique illustrations or 3D models for website design;
    • waiting for unique photos from a photo shoot for design.

    For the development of all types of sites, the time costs associated with organizational issues will increase:

    • long negotiation/signing of the contract;
    • waiting for payment of bills;
    • waiting for approval of the work done;
    • waiting for the information needed to do the job;
    • participation from the client side of many people who will have a say in the project.

    How to speed up website development

    • At the design stage, show an example site and say how your site should be different. This way, you can save up to 90% of design time.
    • Quick approvals. Respond to developers as quickly, clearly, and to the point as possible
    • Provision of information. Prepare the information required during the site's development: text for the site, photos and videos about the company and products, descriptions of goods and services, certificates, diplomas - everything that, in your opinion, should be on the site.
    • Parallel execution of design, layout, and programming. So you can reduce development time by 30%.
    • Limit the use of complex animation effects on the site.
    • Do not use unique illustrations and 3D visualizations in the design.
    • Don't add extra functionality.
    • Grant the right to make decisions on the site to one company employee.
  • How clients from San Francisco may evaluate the quality of web design?

    This can be done according to several criteria:

    Like - don't like

    This is a subjective criterion, which we would not advise to trust, because of how many people - so many opinions;

    Convenient/uncomfortable

    How convenient is it for the user to navigate from page to page, add a product to the cart and buy it (in the case of an online store), and fill out order forms (if there are too many fields to fill out, the mandatory entry of captcha - numbers or text - is not good);

    Useful / not useful

    Any element of the site should carry some obvious benefit to the visitor. Advertising banner - to inform about discounts or the arrival of a new collection, blog article - to give helpful information, advice, feedback widget - the ability to quickly answer customer questions, product card - to provide the most detailed information.

    If this is not the case, there is no benefit from the site. Visitors will quickly understand this;

    Marketing Metrics

    These are the most reliable indicators by which the work of a web designer is evaluated.

    You can determine:

    Conversion rate

    (the number of people who completed the target action on the site in relation to the total number of visitors for a certain period),

    ROI indicator

    (the ratio of the money that you paid for the development of the site to the money that customers brought you with this site),

    Amount of time that the visitor spends on the site

    (if the site is attractive, internal linking is done, and the person will navigate through the pages and may hang on the site for a long time),

    Number of bounces

    (the person came in, poked a couple of times, realized that nothing clear, and closed the tab) and other indicators.

    Most important thing

    The most important thing for the customer is understanding that web designers, agencies, and studios do not want to rip them off like sticky.

    We do the same thing - increase the number of good sites, increase conversion, and increase business sales. An absolute professional will always advise on how to increase these indicators and make the site even better.

  • How can web design services improve the Bay Area company's customer focus?

    Web design is not just a story about customer focus. It is a methodology that helps improve the company's interaction with people. What makes a person buy new iPhones, return to the store, write grateful posts on social networks, and strive to get a job in a company?

    The meaning

    Most often, the word “design” is associated with visualization: interior design, website design, and fashion design. But the word "design" has another translation: creation, design.

    Web design directly affects such a concept as service design - this is not a visual component of the product, but the construction of a service focused on the client's needs. This is a set of ways and tools to help find unmet needs of a person in the experience of his interaction with the company.

    Service design makes the experience visible — it brings it to light and makes it visible. With this new information for the company, you can work and change the approach in any part of the business. For example, in marketing, operations, logistics, legal, accounting, or all departments.

    In general, responsive website design, in addition to visual tasks, also solves business problems

    To do this, website design profoundly immerses itself in the experience of employees and clients and delves into all the process details: it conducts in-depth interviews. It observes the work from the inside, “in the fields,” using search engine optimization, digital marketing tools, and online marketing features.

    Each web design company uses digital marketing tools and innovative technologies to build a good brand strategy and content management system and make a good web development process for the business website. It helps to produce exceptional quality work and improve the brand management of a real estate company.

    Before creating a web design for a company, specialists from web design agency San Francisco use tools that help collect, summarize and analyze information and search engine optimization.

    All this helps to understand the potential audience better and create a web design that will attract customers to the company's website and increase sales.

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