Designing a website for innovative projects by Mozilla
Approach
We see marketing websites as an essential tool that allows brands to tell their story and showcase what makes them unique. Marketing websites should carry a tone of voice that syncs with the chosen brand attributes to help send the right message to the target audience. While designing websites, we apply key brand identity elements to create a cohesive experience that reflects both the state of the brand today and their strategic goals and aspirations for the future.
Process
1. Discovery
Requirements gathering: user personas, key use cases, competitive analysis, current pain points, business goals, industry best practices.
2. Audit
Equity analysis, areas of opportunity, takeaway synthesis, WCAG 2.0 accessibility check.
3. Website structure
Information architecture (IA), website map, writing copy based on the verbal identity and the IA.
4. Design concept and layout design
Visual positioning, mood-boards, 2-3 concepts of the key web pages, high-fidelity wireframes, interactive prototype when applicable.
5. Visual design
Web page visual design application.
6. Structure and HTML/CSS development
Implementing all pages and content in CMS. Developing web pages and components.
7. Visual content
Iconography, illustrations, photography style.
8. Integrations
3rd party integrations (e.g. Google Tag, a/b testing tools, CRM).
Capabilities
Our web design process generates a consistent website that reflects the brand strategy, visual identity, and verbal identity of the brand. It also helps to establish a prominent position on the market.
- Discovery
- UI/UX audit
- Information architecture
- Copy and CTAs
- Layout prototypes
- Visual design & interactions
- Front-end development
- CMS
- Brand iconography & illustrations
- 3rd party integrations
Clients
Established brands and growing startups backed by top VC firms from the San Francisco Bay Area, New York, Los Angeles and other tech hubs.
“Ramotion was fast and efficient without sacrificing quality. Their team of designers and developers brought our vision to life and we are thankful for their expertise.”
Dan Brown
Senior Marketing Manager at Mozilla
“We built a wait list of over 100,000 email addresses when we were launching our product, and they had a hand in helping us to pull web designs together and build the product after that point. Now, we have thousands of happy customers and testimonials from them.”
Andrew Cramer
Head of Cards at Final (Acquired by Goldman Sachs)
“They hit all of our goals and delivered on the schedule they originally proposed. They accommodated the changes in our initial requirements as we needed them and quickly adapted.”
Ritik Malhotra
Co-founder at Elph (Acquired by Brex)
Shall we chat?