Web design agency

Approach

We see marketing websites as an essential tool that allows brands to tell their story and showcase what makes them unique. Marketing websites should carry a tone of voice that syncs with the chosen brand attributes to help send the right message to the target audience. While designing websites, we apply key brand identity elements to create a cohesive experience that reflects both the state of the brand today and their strategic goals and aspirations for the future.

Capabilities

Our web design process generates a consistent website or app that reflects the brand strategy, visual identity, and verbal identity of the brand. It also helps to establish a prominent position on the market.

Clients

Established brands and growing startups backed by top VC firms around the world.

FAQ

• How does your web design process look like?

  Our main web design process is divided into the following steps:

  1. Discovery
     Collecting Requirements: user personas, key use cases, competitive analysis, pain points, business goals, and industry best practices.

  2. Audit
     Equity analysis, areas of opportunity, takeaway synthesis, WCAG 2.0 accessibility check.

  3. Website structure
     Information architecture, website map, a writing copy based on verbal identity. The latter can be produced from the existing brand personality or through a bigger brand strategy exercise.

  4. Design concept and layout design
     Visual positioning, mood-boards, 2-3 concepts of the key web pages, high-fidelity wireframes, interactive prototype.

  5. Visual design
     Web page visual design application.

  6. Web structure & development
     Implementing all pages and content in CMS. Developing web pages and components.

  7. Visual content
     Iconography, illustrations, photography style.

  8. Integrations
     Third-party integrations: Google Tag, a/b testing tools, CRM, etc.

• How much does it cost to hire your website agency?

  Our pricing depends on the scope of work, team structure, and a rate card. Commonly, the hourly rates start from $100/per hour for a web designer and go up depending on the level of expertise. Generally, a 10-15 page marketing website of a tech startup starts from $50,000 and onwards. Our SMB and Enterprise clients typically hire us on Time & Materials models when our experts extend their in-house teams with our design and development capabilities. This approach allows us to be flexible with any changes and start fast.

  All our proposals and offers are based on our hourly rates, even though we work with a fixed budget most of the time.

• Do you work with startups?

  We are more than glad to work and assist startups. The vast majority of our clients are tech companies, while some of them are growing startups. This relationship is fruitful and can lead to further acquisitions. For example, we worked with Bitmoji, which was acquired by Snapchat, Wyre by WorldFirst, Final by Goldman Sachs, and a lot more. So, if you are a startup that considers collaborating with our company, then you are in good hands.

• Who are your target customers?

  We work with fast-growing tech companies and businesses that have a strong foundation in technology. We are an award-winning web design agency located in three major cities: New York, San Francisco, and Los Angeles. From day one we were remote team members. Therefore our website agency is open to helping companies from any location.

• How long does it take to design a website?

  If it is a marketing website, we allocate more than 350 hours on design and 250 hours on front-end development. An approximate estimated time starts from 3.5 months and goes up, depending on your requirements.

  Our main goal is to achieve what works for you the best and put you on the right track to success. So keep in mind, that when we state any estimations we include other development and management tasks. Like copywriting, creating iconography, illustrations, or photography. The design complexity of your future website also heavily impacts the overall time frame. It can be a simple static one-page website or interactive storytelling with beautiful animations.

• Do you provide website maintenance services?

  The release of a website is just the beginning. We highly recommend hiring us for maintenance work so that we can have the opportunity to support constant iterative improvements. We have a retainer for maintenance work. Thus, any number of hours it takes for a developer to close new bug tasks, design fixes, and provide a seamless handoff between our teams will be covered. We support our clients' projects as long as it will seem necessary.

• Do you provide only design or web development as well?

  Our team consists of experienced web designers, front-end developers, QA engineers, and content strategists. Therefore, we produce both the design and the development work for our clients.

  It is always better to accomplish two tasks at once while saving time on design and communication between different teams. The ultimate goal of a website is to serve business purposes. And the only way to make it happen is to deliver everything from information architecture, to design, followed by website development and maintenance.

  To show our extensive development experience and prove the web development skills, we invite you to visit our Github account, and see some of our front-end libraries - cssgrid, simplegrid, and fluidhtml.

• How is your web design agency different from the competitors?

  Our team is intentionally small and slim. For more than ten years, we have worked with tech companies with unique technology leverage. In addition to designing and developing websites, we act as a UI/UX design company, branding agency, app developers, and design systems studio. It allows us to provide much more valuable and complete results.