Ramotion Blog

User Interface Design New York: Why Is UI Design Important?

It is important to hire an agency that focuses on User Interface Design New York. Read this post to know the reasons why.

User interface is important. Did you know that the UI aspect of a certain product will reflect the user experience of the customers? When we say UI, it’s about the interface of a certain product, i.e., website or mobile app. It is about the usability of the digital platform. Hence, you need to hire a UI and UX Design Agency New York to help you in making sure that the customers can enjoy using the digital platform. Without prioritizing the user interface, there is a tendency that you can have problems with respect to conversion of leads.

Almost most businesses nowadays are relying on the Internet. Business digitalization has been a reality. That is why you need to look for an agency whose focus is on user interface design New York. By doing so, you are giving your business a great chance to excel and to hit massive growth and success. The look and feel of the digital platforms serve as the main factor for you to hit your goals. You want the users of the website or mobile app to have a great and wonderful experience, right? Thus, you should be making sure that the user interface elements are prioritized and enhanced. Hence, hiring a UX-UI agency is really advised.

Difference between UX and UI

Maybe you already have encountered these two. Like some people, did you think that the two are the same in context? Nope. They are not. UX stands for user experience. It’s an aspect in your digital products which focuses on the overall experience of the users. It’s about how the impact on the users when your site or app is made available on the Internet. The accessibility of your digital platforms must be great for the experience of the users to be great as well. Hiring a user experience design company is advised to ensure that the strategies to be crafted and implemented can bring the users to a high-level amazing experience.

On the other hand, the user interface is about the usability of the product. It’s more on the feel-and-look components of the digital platforms. Any business website or mobile application must have smooth navigations. The site speed performance should be great in order to ensure that the customers will have a great experience. That is why a UI design should be created by a legitimate user interface designer. When creating a website and/or mobile application for your business, it is highly suggested that you hire an agency which can offer you all-encompassing service packages. The web designer and developer should not only focus on the creation level, but should as well spend time to make sure that the users will have a great experience based on a friendly, responsive and intuitive user interface.

A biz site and app should perform well

Did you know that according to reports Amazon could potentially lose almost 2 bn US dollars when their website’s site speed is compromised? Yes, it is true. That is why this company is making sure that their website will have the fastest site speed. Every website should load the web pages from 2 to 6 seconds. If possible, a website page must open after clicking the “enter button” of the mouse or of the computer keys. Going beyond 6 seconds is not really friendly for the users. The tendency is for the users to find another source of information or content. This may cause your business to have a dwindling performance. You don’t want this thing to happen, do you?

Is there a way to ensure that the site speed will be favorable to all web users? Yes, of course! There is a clear solution to every potential problem. To solve the site speed problems and issues, the website designer and developer should consider a user interface design. There are fundamental steps on how to see to it that the speed of the website performance is awesome for the users. Remember that pleasing the audience should be the ultimate business principle. It is through this way where you will be able to satisfy the needs of the customers. Some of the specific steps on how to speed up the performance of a particular site is to include content delivery network (CDN), to use WordPress engine (if your site is run by WP CMS), to utilize a caching plugin, to use a great site theme, to leverage browsing caching, among others.

There’s a rule of thumb which must always be considered when you’re doing business through a website and/or a mobile application. You have to ensure that all web users will be happy and satisfied with the performance of your site interface. Again, this is about the functionality and usability aspects of your product which will matter the most. When your site interface is compromised, the user experience is also compromised. And it’s not really good as far as doing business is concerned. Hence, it is a must to hire an agency that specializes in User Interface Design New York. “Your website should provide satisfaction,” says Ramotion

Did you know that the main business principle that you have to possess and apply reflects user satisfaction? You can’t win the tight business competition in the digital world if you’re not able to make your customers happy. Pertinent to your website, it has to cater to the users’ needs and demands. Every user, you have to consider this, has a purpose why he will visit and use your website. Of course, there are a multitude of reasons why people are using websites. A general reason is this: Every site user wants to be served well. He has the intention and purpose in his mind that is connected to his need or want. That need or want should be addressed. Otherwise, that person won’t be happy with the availability of your website on the Internet.

According to Ramotion, a known digital marketing and website design company, “Pleasing people is the main ingredient of success. With respect to your business website, it has to make people happy. If you can’t do it, then there can be a problem with your business site performance. The point is, there is a great tendency that most of your site visitors will not stay in your site. Why? Because they are not having a great experience which they are expecting to have.” The bottom line of Ramotion’s statement is that it is your obligation and responsibility to apply all possible ways in order to make your business really great. Your website can make or break your business. Thus, you need to ensure that it will really work in your favor.

Providing a great experience to the users of the digital platforms is not easy. It means it’s not easy to design and create a website which will cater to the needs and demands of the potential customers. That is why conducting user research is vital. This is where the user experience designer will come into play. His contribution to your success is huge. You should hire a UX designer to work with a UI designer and web developer. And it is even better if you can look for an agency that offers all the needed specialized skills. This could be a cost-efficient approach which is totally beneficial for your business endeavor.

First impression should somehow last forever

The saying goes, “First impression lasts!” is not a general rule. Meaning, it’s not applicable to every situation. However, it’s still a rule of thumb to create a website which can produce a long-lasting impression. An impressive site structure is very important. The internal pages should be able to provide the users with what they are looking for. It is through this way where you will be able to increase the number of potential qualitative leads. The design of the site should be attractive, engaging and interactive. Otherwise, you’re going to lose the full potential of your biz site to experience great sales and revenues.

Another thing is the content. The users of the site are expecting nothing but valuable and informative content. So, you should make sure that you can serve the customers well by providing relevant and useful content based on their search terms or keywords. Through using keyword research tools, you will be able to understand the needs of the users in terms of content. Create great content pages for your site to be recognized as one of the greatest providers of effective solutions. You can win the tough competition in your business category when your site and/or mobile app is able to persuade a number of potential customers. Hence, content really matters and it’s still the king of Internet marketing.

What to do now? Build a solid foundation of your business today. Before you operate, you need an agency that is expert in User Interface Design New York. Contact Ramotion now for more details!