Branding and design for Hulagram app that turns photos into musical slides

A neat and simple mobile app, Hulagram, that is capable of transforming user photos into animated and beautiful musical slides.

Hulagram is a mobile application that allows users to freely upload photos directly from their phones and turn them into dynamic, musical slides. At the same time, a user can choose different templates that he can use with the selected photos and share them among their close friends and family relatives. During our collaboration, our branding design firm experts had several tasks: developing the brand identity, a brand logo for the mobile phone, and its animated version.

Our initial work started with the creation of a brand logo and subsequent brand evolution. We wanted to play with color and create a fresh branding image that accurately presented the Hulagram application. To do this, we addressed and considered various essential components from our client’s business: our team gathered product attributes while creating mood boards to establish the appropriate tone for the logo and the brand.

Additionally, we experimented with the logo by altering the angle of particular parts, the roundness of the corners, and other minor details. Following that, our branding team created a color palette to assist interface designers in maintaining consistency throughout the mobile application screens. We have also reviewed design trends that could work well for UI elements and added two core colors to the brand guidelines.

hulagram logo grid
hulagram logo construction
hulagram brand assets
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