Branding for Pixty mobile app startup company

A young mobile application, Pixty, produces a straightforward approach for sharing every favorite photo with your friends.

Pixty is a straightforward and effective photo-sharing app in which customers can send photos in a matter of seconds. With Pixty, users can share photos with their friends privately or in public groups with an integrated chat feature for more accessible communication. All of your messages are synchronizing across all supported platforms, which means you can access your photos from your phone or computer. Together with our startup branding agency experts, we started to refresh their current company’s branding.

Like with any other branding project, we begin by taking our time to understand every project aspect. Our team ensures that both parties (client and our branding team) are well-aware of all product attributes and completely understand each other. Then we begin building moodboards that reflect the overall product feel and how its customers are relatable to it. The primary mission of Pixty reflects in the following words: light, colorful, playful, joyful, and exciting.

Our team investigated and analyzed various concepts that could connect with the Pixty app image during the brand identity development process. That is what we like to call the "low fidelity sketching" phase. We carefully produced and presented different sketches for the Pixty brand logo while identifying opportunities for making a clear brand statement.

pixty logo
pixty styleguide
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