Branding for a financial ecosystem company

Aiming to construct a totally new and flexible financial ecosystem, Assetly is marching towards the management of greenfield ​and brownfield renewable assets.

Assetly is a professional and expert investment fund Australian company, which is in the placement and management of greenfield and brownfield renewable assets. As a top branding agency, we were glad to offer a helping hand to the development and production of branding identity for gaining an extensive competitive advantage in their business industry.

During the brand identity development, our team started a logo design by exploring and analyzing a lot of various interconnected concepts. We like to call this step the “low fidelity sketches" phase. Not only did it give us a chance to sit with our client and discuss all of the benefits and pitfalls of each given direction, but we had an opportunity to take and define several promising angles for our brand identity approach. As a collaborative team, we enjoy every single cooperation as the majority of our processes are very inclusive.

assetly logo sketches
assetly holistic illustrative guide
assetly iconography guidelines
assetly illustrative guide

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