Official Firefox rebrand
The startup branding studio at Ramotion is a secret sauce behind fast-growing Silicon Valley and worldwide startups and tech companies.
Official Firefox rebrand
Design for the world's first audio word processor
Iconography guidelines, assets and web design for the advanced and trusted digital forensics solution
Rebranding a solution that securely routes money abroad. Acquired by WorldFirst
Brand identity for iOS AppStore's most downloaded app by Snapchat
Rebranding and e-commerce solution used by 180,000 entrepreneurs
During the last ten years, we’ve developed an approach that results in professional, stand-out brand designs which build trust. Being focused on digital tech brands, we make sure the identity works well in the online environment and is visually consistent across all mediums. Our design process is very collaborative and requires deep involvement on both sides.
The result of our startup branding process is a comprehensive brand guideline that can be used to design a startup website design, startup UI/UX design and other design assets like brand illustrations that reflect the new brand.
Established brands and growing startups backed by Y Combinator, Khosla Ventures, Accel Partners, Andreessen Horowitz and others.
Within 3 months, our new brand was launched. Among industry and potential users, it increased our brand identity and recognition by roughly 66%.
Thankful for the Ramotion team for helping us take the Volusion brand to the next level. Couldn't have done it without them.
We've been trending on the front page of leading design platforms multiple times. Our in-house senior designer, who has exacting standards, thought that our branding was one of the best that he has seen online.
The new branding could help Mozilla position Firefox as more than just the browser everyone is already familiar with—and help users get familiar with Firefox’s entire system of services.
Most startups significantly differ from the standard companies since they are rapid in their significant product development and are more nimble. Their target audience, business's primary mission, and a lot of other business-related things can drastically change as they try to find a successful business strategy. In short, yes, startups should invest in branding, but it will work only for those who have already understood where their business will move.
And it doesn't change the fact that annually a lot of startups are constantly failing and can be disbanded in merely two years of their existence. The most common reason is the lack of sufficient planning and financing. There is, however, a way to improve this scenario and increase the likelihood of their success while increasing their lifetime. The answer is - branding. That is a crucial factor connecting your competitive market position, target audience, niches, and product qualities. Since if you concentrate only on a fast launch of your product, you may stick in a long development loop. If you build the proper foundation for your future startup, it will result in a product that has a consistent brand image and brand experience. The products that have a vision of their own and are capable of communicating with the potential customers are the ones that can hardly disappear from the market space.
It is a legitimate approach for certain startups, and the subsequent investment in branding can be strongly justified. However, if you care about your work, you want others to care about it as well. Thus, it's a good idea to consider startup branding in advance to prevent incurring high marketing costs.
Pretty much all firms, starting from large companies and ending with a small business, should begin with some beginning and make their way to the top. Branding is one of the methods to do so: to distinguish a startup from the rest of the competition on the market, to show its core value through several essential components, and retain a loyal customer base. However, while all of this is true, one should understand just how much money they should invest into branding, especially if a startup is passing through certain funding rounds of its own. Thus, you should consider your current financial situation when determining when and how to invest money in branding.
Since you are still on the beginning road that you are taking, you should strongly understand how you should distribute your capital in your hands. If your startup is currently on the pre-seed stage and you are funding the startup by yourself or with the help of your close friends and relatives, there exists a general rule for a situation like that. It is suggested to spend no more than 5 to 15% on your startup's branding from your initial budget.
Startups that have raised more than $100,000 or are currently in the seed phase are expected to be looking for an external branding professional team or for the branding agencies. It's still beneficial to study the books and utilize the free or low-cost branding resources, as it will also save some budget for your startup. Generally, seed startups are also suggested to spend no more than 5% to 15% funding. You can slightly go overboard and try to find the right graphic design firm experienced in branding or even a freelance team that can assist you. But don't try to rush all of the things too hastily. Take small but confident steps one at a time.
For venture-funded startups who have received funding in more than $1,000,000 and have not made an external investment in branding (or have made a smaller investment at their early development stage), you should seriously consider hiring a professional branding agency that can hugely assist and bring your startup brand identity forward. As for the budget allocation, the range between $70,000 to $200,000 can be safely allocated for your brand identity, depending on the deliverables components that you want to receive.
There are quite a few distinguishing and outstanding facts that a branding process does to startups. Our branding agency for startups from Los Angeles knows about these certain benefits, and that's the reason we align them with various branding services of the brand development path. Here are just some of them.
Never undervalue the strength of recognition from the eyes of your consumers. When customers are shopping and notice the different typography or colors or even images of a familiar brand, they are more likely to grab that product than swim in the ocean full of default alternatives. The reason is that it is both eye-catching and recognizable. Effective branding will resonate with buyers from the outrageous and eye-catching to the primary and zen.
Once buyers recognize and purchase a service or product of their own, a strong brand can retain, attract them and eventually return them to become loyal "fans" of that brand. When a firm combines a terrific product with engaging branding that strikes with buyers, the business's customer loyalty begins to proliferate.
Consistency in marketing
Once a business has established its main branding attributes, such as its message, primary colors, typography, the marketing website, etc., the company can then apply all of them on the different mediums of their marketing plan. When a branding foundation is thoroughly established, it becomes easy to understand your marketing options with all future marketing efforts branches.
Assistance in product launch
Whenever you see a TV advertisement for kids filled with loud and playful toys, you do know that the children are going to listen to it. Any kid would pay attention because it is just maybe their favorite brand of toys. A significant advantage of solid branding is that it aids in promoting new products, services or even new ideas. People will become interested instantly if they are already familiar with a brand. So do introduce a unique flavor, product, or service, with a strong brand that will assist in its introduction!
When a business has strong branding, it boosts its credibility both inside its business sector and in its consumer base. Innovative marketing combined with exceptional customer service and aesthetic design establishes a company as a genuine professional enterprise.
When a business's branding is strong, people do pay attention. Frequently, those are highly brilliant influencers, social media marketers, website designers, or content creators. When a firm excels in branding, this type of thinker frequently wishes to be a part of the business.
Provides value to your customers
When a business establishes a connection with its customers based on shared values, it can foster lifelong loyalty that can extend to future generations. The main point of this advice is that your brand should unfold a story that could directly connect with your customers. By understanding their demands and what are their pain points, you are on the right track to connect with them.
Confidence in the product
A strong branding presence instills trust in the customer and the business owner. With effective branding, filled with the passion, time, money, and effort that come together to create a professional presentation, it is no doubt that the effect would be immersive. The purpose of branding is to promote the original product or service. It captures the public's attention and compels them to pay attention. While effective branding benefits the public, it also helps the business owner to appreciate what they developed and accomplished.
Typically, whenever a person briefly mentions the word "branding," most people will constantly think about a company's logo and feel that this is it. But branding does not only cover essential components such as logotype. It extends beyond a website's design, a complex color scheme, or font families. It is the visual answer that your startup has created for your target audience capable of communicating and delivering the value and the idea of your core product/service.
Branding defines the personality of your startup or business. It is how every single public person (that obviously includes customers, market competitors, investors, partners, etc.) sees your startup.
There are several things that make up a strong tech startup brand, such as brand messaging, brand design, brand positioning, and the brand's transparent communication. The main message of your startup should express what the people at your company believe and what makes it distinctive from the rest of the crowd.
By implementing all of the things mentioned above, your brand identity can ultimately become the most effective marketing strategy. Remember, a startup's brand identity is what fills your customers with emotions and generates their feedback, not the product or the business that you are running. That is what will convince consumers to spend their money with you rather than your competitors, resulting in increased brand recognition and eventual loyalty.
Our branding process is a straightforward development path that our New York branding agency for startups prefers to call - "Funnel." Our approach is very collaborative and does require the client's attention. We do not vanish within several weeks to show some unexpected results with absolutely no guarantee that our client will receive a happy surprise. Instead, we strive to be very transparent about our operations, including what we do (like the logo creation steps) and how our actions affect subsequent processes and the end outcome as a whole.
Three fundamental principles guide our methodology:
- Connect our team and client one as a single entity.
- Make it feasible. It should be obvious how each step of the development process contributes to the next and the practical usefulness.
- Begin with analyzing your product value and end with excellent execution.
Our visual brand development funnel process consists of the following steps:
Collecting initial data
We begin by gaining a grasp of the product and company. Occasionally, we require our startup clients to do some homework tasks or competitor research to lay a strong foundation for all other following steps.
Next, our agency for startups audits a visual identity of a product or a given company, initiates the visual identity market research of its competitors, develops a hypothesis for the suitable brand archetype, and establishes a ground for future visual positioning. The outcome document serves as a compass for the decision-making process.
Visual brand expression
At this phase, we are mainly concentrated on defining the fitting metaphor for your brand identity as well as its visual inspiration. Later on, that will aid in emotional alignment and lay down the groundwork for future color palettes, brand shapes, and possible animations.
After we already know some of the branding strategy basics, we brainstorm basic directions of the company logo development. We produce several iterations of sketches and various recommendations regarding the visual positioning and brand expression. This phase primarily enables the rapid examination of a large number of concepts and shapes suitable for your company's image.
We tweak the shape by defining a couple of sketches. At this level, we are not concerned with the colors. Instead, we look at the form of the shape. Our staff does research on the logos of your market rivals in order to avoid confusion with them.
When a logo sign and a logo mark are combined (it is a common scenario for digital firms because they require icons, favicons, and social media thumbnails), we begin work on the wordmark after the logo sign draft shape is approved. We analyze different typefaces, and design lettering to determine the optimal pair for a logo sign.
Color and application examples
Color is significant since a lot of consumers make the majority of their purchasing decisions based on color. Thus, to create the most excellent possible logo and brand identity, our team spends enough time experimenting with appropriate color combinations. Our decision-making process during these steps is influenced by knowledge about color's culture, physiology, and psychological impact.
Brand logotype and guidelines
At this point, we create a logo design and various guidelines that will ensure that every user uses grids to ensure that they are precisely balanced. Then our team will provide the necessary paperwork to clarify the proper use of visual identity components. The complexity of the guidelines (that also include the style guides) is determined by the scope and requirements of your digital product.
Like other branding companies, our team partners with the growing enterprise firms and businesses with a solid technological foundation. Our branding agency has offices in New York, San Francisco, and Los Angeles. We have operated as a remote team since day one, and we are proud of it. As a result, our team is capable of cooperating with businesses from all over the world.
Our branding company is purposefully kept small and lean. That is done to keep all processes wholly transparent and clear for all of our partners. Our startup branding agency in San Francisco has partnered with technology businesses and startups with unmatched technological and unique full scale products. Additionally, apart from developing a brand identity for startups, our company does a lot of external services, such as designing and creating websites, a UI/UX design, app development, a web application development, and a design systems firm. That is also another reason why startups choose us, as we are able to provide more valuable and comprehensive results.