Web Design Packages: What Include & How to Design?

Designing a website can be intimidating, especially for non-tech people. In addition to creating visually appealing pages, the website needs to have SEO, a responsive design, security updates, and load in a few seconds. Sure, there are free templates available, but then they run the risk of having their website look like everyone else's. 

The good news is that web designers and agencies can offer web design packages that deliver a professional-looking and high-performing website without the complicated and expensive process. With services customized to clients' specific needs, you can provide a streamlined solution that checks all the boxes. 

Web design packages are a comprehensive collection of web-related services that allow businesses to launch their online presence easily. These packages are made to meet specific features, pricing, and add-ons clients are looking for. 

Beyond serving as a one-stop shop for website creation, web design packages also provide a great introduction to the services and capabilities of agencies and web designers. They can educate the clients on the benefits of an effective website and how it can boost their businesses. 

Benefits of web design packages for businesses

Web design packages make building websites easier, faster, and more affordable for businesses. Let's go through their main benefits below.

• Affordable and easy to set up. Web design packages come with ready-to-use templates that can be customized with on-brand colors, fonts, and layouts. Plus, they are often more affordable than hiring a design professional to create a website from scratch.
• Flexible packages. While there are set services in web design packages, clients can add features, tools, and other optimizations according to their needs. For instance, a business may start with a basic package and continue to build on it at an additional fee.  
• Technical support. Many web design packages include technical support for businesses that need more assistance fixing issues and updating their websites. 

Hiring a trusted web design company can ensure these benefits are delivered and eliminate the hassle of website creation. 

Not all web design packages are created equal. However, here are some fundamental factors and web design services to consider. 

Page count 

Web design packages can be anywhere between three and 20 pages. For a basic website, start with essentials like a Home page, About page, Portfolio, and Contact page. If you're working with an e-commerce client, they'll likely need additional pages for their product catalog and checkout process.

The key is finding the right balance. As you create your web design packages, consider your client's needs and what features will be most valuable to them and fit best.

Revision rounds

Another element to consider is the allowable number of revisions for each package. A revision entails a back-and-forth between the client and the digital agency, where suggestions for adjustments to the website are considered. 

Most web design packages consist of two to three rounds. However, some agencies and designers also offer unlimited revisions for a period for clients with a bigger budget. A reasonable compromise would be to create a package with a set number of revisions and then allow extra revisions for a fee. 

Mobile and responsive design

Google data shows that over 50 percent of web traffic comes from mobile devices. With more people highly dependent on their phones, you should prioritize a mobile-first experience for your web design packages. 

Mobile and responsive web designs, like smartphones and tablets, adjust to different screen sizes. Compared to desktop versions, mobile-first websites prioritize functionality by reducing visual clutter and incorporating features that allow easy navigation, including accessibility for users with disabilities. In effect, you get more visitors.  

Custom vs. template solutions

Custom websites offer greater flexibility and scalability, making them ideal for startups looking to grow their businesses. They require more time and resources but result in on-brand web designs that stand out. 

Conversely, templated packages are standard designs that can be easily used with their drag-and-drop interface. They are more cost-efficient and quicker to deploy, making them suitable for clients with simpler needs. Templated packages also require less ongoing management from the designer.

SEO and CMS basics

Web design packages often offer SEO or search engine optimization to help businesses drive traffic and increase page ranking on search engines. It entails including relevant and high-performing long- and short-tail keywords, meta tags, alt texts, and internal links into web content for better visibility.    

CMS, or Content Management System, is also another necessary element that enables clients to create and manage content without needing to learn how to code. That said, your web design CMS should be user-friendly with an intuitive dashboard that's easy to navigate even for beginners. It should include editing tools and asset management for digital files like images, videos, and documents. 

Examples of CMS platforms you can include in your web design packages are WordPress, Drupal, Webflow, and HubSpot CMS.

Hosting, domain, and content ownership

You can include hosting and domain registration in your package or have clients handle them separately. Many clients, especially those new to website creation, prefer web design packages with hosting and domain registration managed by the agency for a specific period. 

This allows them to contact only one provider for support, which can be far more convenient.  On the other hand, some clients already have hosting and domain services they can trust, so they would rather use them. This is a plus for web design agencies that prefer to offer a less complex package and focus their efforts on design and implementation.   

Another critical aspect to consider is providing content ownership. A clear understanding and agreement on content ownership is essential before any work commences. The agency should determine whether it will retain ownership of the designs and content or they will grant full ownership rights to the client. 

Some agencies would maintain partial ownership by granting clients a license to use assets. Whatever you agree on, the contract should outline this to avoid misunderstandings or legal disputes in the future.  

Delivery timeline

One way to set an achievable timeline for web design is to break your goals into smaller milestones. For instance, depending on the scope of the design project, you can already allocate time for the initial planning, content design, website design and development, testing, and implementation. It's also essential to add a buffer for contingency in case of any potential challenges that may result in delays. 

This said, web design milestones can be completed in a few weeks to months. If clients prefer template web design packages, it can be quicker. A larger, more experienced team working on the project can also speed things up.

Now that you know the must-haves of an effective web design package, it’s time to find the proper structure and pricing. 

1. Create tiered packages: basic, standard, premium

The deliverables for every web design project vary from one client to another. So, segmenting what you can offer for more flexibility is essential. Doing so also gives options to clients on a tighter budget. 

Define the scope and boundaries of each tier so clients know what to expect. This also helps ensure the value delivered is proportionate to the price charged to the client.  

• Basic package: Clients on a tight budget or who are looking to get their feet wet in web design can consider a basic web design package.
• Standard package: A standard web design package can be offered if clients want a slightly more robust bundle beyond the essentials.
• Premium package: Clients who need a tailored web design with advanced features and tools can opt for a premium web design package.

2. consider client industry and specialized features

It's essential to create web design packages with the nature of the client's business or industry and the needs and expectations of their users in mind. 

For example, photographers, fitness coaches, and real estate agents may want a website that focuses on their backgrounds and specific services. So, they'll have a couple of pages like Who Are We, Why Us, and How It Works. Some may also add client testimonials. 

In contrast, websites for e-commerce businesses or online stores contain more pages with specialized features like product catalogs, shopping carts, and checkout pages. They will also need an inventory management system integrated within the websites.

3. offer popular add-ons separately

Make your offerings attractive by allowing clients to opt for add-ons, like connecting social media accounts, advanced analytics to track user behavior, SEO, and additional pages. These add-on features allow flexibility and scalability as the digital landscape and consumer needs evolve.

4. introduce discounts for loyalty and referrals

Sweeten the pot by offering special deals for repeat clients. For instance, you can offer a discount or include bonus web design services in the package on the second or third contract. Or you can offer a reward for each successful referral. These efforts encourage continuous patronage, organically grow your reach through word of mouth, and communicate how much you value your clients.

A high-converting web design package page is eye-catching, easy to understand, and clearly explains how each can benefit you. Here’s how. 

Step 1: use clear package names and structure

A good web design package page already gives clients an idea of what to expect. For instance, packages named 'Basic Bundle and 'Starter Pack' convey foundational web design services at an introductory price. Meanwhile, 'Pro Design' and 'Elite Plan' packages tell clients to expect more sophisticated services and advanced features at a premium price. 

You can even get creative and use catchy phrases or terms that allude to your industry. If you specialize in creating web design for finance companies, use words like capital, wealth, or investment in your package names. If it's for a hospital, you should use Health Web Package (Basic, Pro, and Plus). You get the gist!

Step 2: highlight your most recommended package

Aside from getting creative with web design package names, use visual hierarchy techniques to effectively showcase your most recommended package. Play with fonts, frames, or contrasting colors to naturally draw the eyes. Summarizing the package's benefits also helps, but ensure to maintain negative space to avoid visual clutter. 

Step 3: include trust signals and social proof

Nothing is more convincing than genuine reviews from others and organizations that have tried your services. So, if you received praise and endorsement from your clients, include them in your web design package page. If you have a project portfolio, highlight it and include actual data (increase in web traffic, conversion rate, etc.) as proof of success. 

Even something as simple as adding the company logos of businesses you have worked with, especially huge companies, can be very effective in piquing interest, building trust, and converting potential clients.

Step 4: place strong and strategic CTAs

A web design package page is not complete without calls-to-action (CTAs). These are words or phrases that encourage users to move forward in their customer journey, like "Get Started", "Purchase", or "Buy This Package". But location is everything. 

CTAs need to make sense visually and be easy to see. For example, you can place them at the bottom of each package or near the top so visitors can find them immediately.

Sketchish offers simple web design packages. It includes images of its design template to show what your landing pages may look like. The package also points out the desired results, what's included in the service, and options for add-ons. 

Sketchish outlines a how-to process, broken down into three simple steps, minus the technical jargon. At the bottom is a list of FAQs about the agency's other services and processes.

eCommerce web design packages

Instead of offering different tiers of web design packages, WebFX focused on a single premium package with a starting price of $2500 per month. The package is already comprehensive with SEO solutions, quarterly asset creation, and periodic tracking. However, it can still be customized further should clients need more specialized features.

Startup web design package

As part of its holistic startup packages, Ramotion offers a comprehensive marketing website package that covers web page design, UX design, animations, webflow development, and SEO. The whole thing runs between nine and 13 weeks, guided by a team of experts with significant experience in building startups. 

Ramotion’s package page also highlights companies it has worked with, like Netflix and Mozilla, and client feedback. These are strategically placed to build trust and increase interest among potential clients. 

Web design package competition

99Designs matches clients to freelance designers that fit their required skills, design style, and budget. This is done through a contest where participating designers can send web design proposals and let the client choose the best one. 

Interested clients can opt for a bronze, silver, gold, or platinum package, with the most premium package offering the services of its top-level designers only. What makes this arrangement stand out is its money-back guarantee. If the client is unsatisfied with the designs presented, 99Designs offers a full refund. 

Customizable web design packages

Digital Silk's web design package page addresses this by creating an interactive menu that interested clients can use. The web design package calculator allows them to get an accurate estimate of the price and duration of the web design package they want to purchase.

Creating web design packages requires careful consideration, but it can be done with creativity and flexibility. Offer packages that cater to different budgets and needs while also allowing for personalization. Doing so adds a competitive edge and demonstrates your commitment to meeting each client's unique requirements. 

It’s also essential to keep your web design packages evolving. So, stay on top of industry trends, track how each package performs—what works and what doesn’t—and make necessary adjustments. This ensures your offerings remain relevant and influential in helping individuals and businesses achieve their goals, like converting leads and securing business deals. 

Read more about web design here.