Why Web Design Is Essential For Your Digital Marketing?
Learn how to use web design marketing to attract new leads, increase sales and create a strong online presence.
Written by RamotionJun 17, 20228 min read
Last updated: Aug 22, 2023
At first glance, you might think that web design is only about the aesthetics of your website. But it’s actually so much more than that—a good website design can help you attract customers and create brand awareness that influences how others see your company and its values. Here are the reasons why web design is a crucial component of an effective digital marketing strategy.
The Importance of Web Design in Digital Marketing Strategy
Is web design a part of marketing?
If you’re just starting out in digital marketing, it can be tempting to put less emphasis on your website and its design than on other aspects of your business, such as cold e-mails, search engine listings, or social media ads.
However, you should think of your website as the face of your company online. Remember, it’s the first thing people see when they decide to check out what you have to offer, and it can make or break their first impression of you and your brand. Therefore, web design should be an important part of your marketing efforts alongside social media marketing campaigns, search engine optimization, and pay-per-click advertising. While hiring a website development and digital marketing company to create your company’s website may seem like an unnecessary expense, the investment will be well worth it once you can attract more clients and increase revenue. Web design experts can take your brand’s message across and showcase it in the best possible way, keeping visitors engaged and wanting to learn more about your products or services.
So, how does your website fit into your digital marketing plan?
A digital marketing plan is your road map for implementing successful online strategies. It typically includes content marketing, social media efforts, and search engine optimization (SEO) tactics that all fall under paid and organic digital strategies.
No matter what you’re selling, if you want to reach your target audience faster and convert them into customers, you need to have a rock-solid digital marketing plan that includes having a strong web presence. Therefore, one of the most important components of any digital marketing plan is effective web design. If you get it right, your conversion rate optimization will take care of itself, but if you get it wrong, all your marketing efforts will simply go down the drain.
Creating a well-designed website that is easy for both visitors and search engines to navigate will help build trust in your brand, improve search results and attract more potential customers to your landing page.
Key Components of Effective Web Design in Marketing
We have made a list of crucial factors to keep in mind while designing and developing your website, and things to consider when performing basic website management.
1. Easy Navigation
Navigation is one of the most crucial design elements of a successful digital marketing strategy. We all know how frustrating it feels when finding information becomes a quest. Therefore, you must ensure that your potential customers can easily access the content they are looking for without getting annoyed.
Speaking of a navigation menu, users need simple guidance to help them understand where they are on the website and how to move to other sections. A navigation menu that is easy to find and follow can increase the average session length, improving your website’s online engagement metrics and brand loyalty.
2. Visual Appeal
Are you going for a funky or a minimalistic look? Do you want a clean, modern feel or something more rustic? You can play around with different styles and visual elements to find one that appeals to you most. But whatever design aesthetic you choose, try to maintain a consistent branding strategy across all your marketing materials, such as business cards, social media images, email templates, and so on. By creating a cohesive look across all channels, you increase brand awareness, so new website visitors are more likely to remember your company and make a note of it!
When it comes to fonts and colors, as well as imagery, choose ones that represent your brand in an aesthetically pleasing way. In other words, if you wouldn’t hang a poster with these kinds of graphics on your living room wall, they probably don’t belong on your website.
You should strive for harmony in your color scheme—avoid colors that clash, otherwise known as color dissonance. A carefully selected color palette can have a subtle, but effective impact on website visitors.
Research shows certain color palettes evoke certain emotions. Color combinations play an important role in the perception of your brand. For example, the color red coupled with gold evokes images of monarchy and wealth, and the same color matched with yellow tends to have a more light-hearted and playful feel to it.
Besides, repetition of similar or matching colors strengthens brand awareness and identity, while contrasting colors compel visitors to take action, i.e. fill in the order form, subscribe to an email list, or press the buy button.
3. Mobile Responsive
Over the last five years, desktop internet usage has declined, while mobile internet usage has surpassed 50%. So, if your website isn’t mobile responsive, you’re potentially losing prospective customers because it gets too difficult to navigate.
Having a mobile responsive website is a must in today’s world. When people come to your website, they should be able to browse through the pages no matter what device they are using. Not only will this increase your website traffic, but it will ultimately help build trust in your brand.
Content management systems like WordPress have mobile responsive templates built right in, so you can see what your website looks like on different devices and make the necessary adjustments to its structure.
What's the relation between website loading speed and customer satisfaction? If it takes longer than 10 seconds for your web pages to load, 40% of visitors will leave your website immediately and never come back. That means, prospective clients will turn to your competitors. So, the faster your landing page loads, the better the conversion rates and overall website rankings.
If you want to improve your website's performance, ensure that your content management system allows you to compress static files and clear cache. WordPress has various plugins for speed optimization, such as Cache Enabler, WP Rocket, Nitro Pack, W3 Total Cache, etc.
5. SEO Optimized
The higher your website ranks in search results, the more likely it is to draw in new customers. Search engines are continually being updated to comprehend users’ preferences and produce relevant search results that match their queries.
Therefore, customizing your content to match the most frequent and relevant search engine queries is essential for improving your search engine rankings.
When your clients search for specific goods or services, you want search engines to identify your blog content as a suitable match and put your website on the first page. However, improving website performance is a complex task that includes analyzing various metrics. That’s where SEO analytics tools come into play.
SEO analytics is the act of gathering, recording, and evaluating marketing data with the primary goal of increasing your website traffic. It helps you find areas for development, get a better grasp of your website's statistics, analyze potential new markets, and eventually optimize the ROI of your SEO strategies.
Google Analytics includes vital data that your company may use to enhance SEO effectiveness, including keywords, traffic from pay-per-click ads, referrals, and so on. Google Analytics software will provide you with insights into your website’s metrics, from traffic data to search queries. Performance monitoring helps to identify prospective customers, generate targeted advertisements, and build high-converting landing pages.
6. Interesting Content
With more and more companies building websites and launching marketing campaigns online, one of the biggest challenges for businesses is getting their content seen above the rest. Your website’s goal is to provide information that helps visitors learn more about your products or services and ultimately convert them into customers.
In order to stand out from the crowd and reach new customers, your content needs to be compelling, informative, and engaging.
A good content strategy should include both written and visual components. People usually look for straightforward solutions, so crafting content that addresses the specific needs of your audience will increase their trust in your brand. Make sure you address common concerns related to purchasing (such as refunds) while demonstrating exactly how your product or service can solve these issues.
The general readability and user-friendliness of a website are crucial to its long-term success. Incorporating the above elements into your new or existing website concept, development, or redesign will give you the highest chance to succeed in converting leads into loyal, long-term clients.