Branding agency in Los Angeles, CA

During the decade in the industry, our design agency worked a lot with companies from Los Angeles. We are excited to provide our branding services for companies in LA.

Firefox
firefox
Firefox

Official Firefox rebrand

Descript
Descript
Descript

Design for the world's first audio word processor

Cellebrite
null
Cellebrite

Iconography guidelines, assets and web design for the advanced and trusted digital forensics solution

Wyre
Wyre style guide web kit
Wyre

Rebranding a solution that securely routes money abroad. Acquired by WorldFirst

Bitmoji
Bitmoji
Bitmoji

Brand identity for iOS AppStore's most downloaded app by Snapchat

Volusion
Volusion
Volusion

Rebranding and e-commerce solution used by 180,000 entrepreneurs

Approach

We use both a project-based approach and ongoing brand development services depending on our client's size and needs. They include brand identity design, iconography, illustration, and other brand design assets and guidelines that set a strong brand foundation for future growth.

Capabilities

The result of our company branding process is a comprehensive brand guideline that can be used to design a marketing website and other product design assets like brand illustrations that reflect the new brand.

Brand strategy
  • Brand equity audit
  • Audience analysis
  • Competitive review
  • Strategic direction
Brand identity
  • Visual positioning
  • Visual identity system
  • Icon & illustration guides
  • Brand application
Communication strategy
  • Verbal identity
  • Tagline exploration
  • Communication style guide

Clients

We work with established companies and growing startups (ATOPA).

bitmoji logo
cafex logo
cellebrite logo
descript logo
flyr logo
kyber network logo
Mark Logic logo
mozilla logo
netflix logo
opera logo
oppo logo
osmo logo
truebill logo
universal music logo
volusion logo
wyre logo
Within 3 months, our new brand was launched. Among industry and potential users, it increased our brand identity and recognition by roughly 66%.
Wayland Zhang
Wayland Zhang
Founder at Mobingi, Inc.
Thankful for the Ramotion team for helping us take the Volusion brand to the next level. Couldn't have done it without them.
Kevin Sproles
Kevin Sproles
Founder & CEO at Volusion
We've been trending on the front page of leading design platforms multiple times. Our in-house senior designer, who has exacting standards, thought that our branding was one of the best that he has seen online.
Michael Dunworth
Michael Dunworth
CEO at Wyre
The new branding could help Mozilla position Firefox as more than just the browser everyone is already familiar with—and help users get familiar with Firefox’s entire system of services.
fast company logo
Fast Company

FAQ

  • How does your brand identity process look?

    We call our brand identity process the Funnel.

    This work process is inclusively being done with the client team to achieve the desired results while jointly immersing into the brand identity process. We do not leave you out of sight, just to come back with an outline of our exclusive vision. We collaborate and try to make this process transparent to break down every single step.

    We have three basic rules that we follow:

    Make it inclusive. During the collaboration, we treat everyone as one team.
    Make it practical. Let there be a transparent and modest development flow.
    Make it specific. Start with understanding, end with execution.

    We divide the Funnel process into several steps:

    1. Information gathering
      We start by understanding your product and company, which is an underlying basis for all other steps.

    2. Visual positioning
      In this stage, we audit an existing product or company's visual identity while analyzing competitors' visual identity. Done to form a hypothesis on the applicable brand archetype (when needed) and define an area of future visual positioning.

    3. Visual brand expression
      This stage is all about visual inspiration and conceptual metaphor. It helps align the emotional aspect while building a foundation on a future color palette, shapes, and dynamics.

    4. Sketches
      Here we venture to explore more concepts and general directions on how the logo may look. We follow Visual positioning and Brand expression findings and recommendations. This stage helps to examine a lot of concepts and shapes fast.

    5. Draft shapes and uniqueness test
      Then we define a few (up to 3) sketches and refine their shapes. Here our focus is on the form and tonal contrast. Our team researches similar logos to avoid similarities with existing brands. However, it's not trademark research.

    6. Wordmark
      When it comes to a combination of a logo sign and a logo mark (which is a common situation for digital brands because they need icons, favicons, social network thumbnails, etc.), we start working on the wordmark when a logo sign draft shape is approved. We explore typefaces, cases, and design lettering to find the best pair for a logo sign.

    7. Color and application examples
      Color matters. People mostly judge products based on color, which proved various experiments. To make the logo and the brand identity with the best possible potential, we spent time exploring proper color combinations. Our decision-making process is grounded by information about the culture, physiology, and psychological influence of color.

    8. Logotype fine-tune and guidelines
      At this stage, we construct a logo sign and wordmark with grids to make it perfectly balanced. Our team creates documentation to explain rules on how to use visual identity assets correctly. The complexity of the guidelines depends on the scope and project requirements.

  • How long does it take to create a basic brand identity?

    Based on the projects our team has done previously, we can estimate that the production of a basic visual identity can take around three calendar months. Technically speaking, we can do the job even faster. However, the decision time is an essential and integral part of this process. It generally takes time for our clients to discuss the intermediate results and get along with the proposed direction.

    We do not limit the variations and different brand identity options for our clients. Instead, we explore and present each choice to our client and directly discuss the produced work together. Furthermore, to support our work, we explore additional directions to state that the proposed solution is optimal for the company.

  • How much does it cost to develop a strong brand identity with you?

    Usually, our hourly rate starts from $100/hr and rises, depending on your project requirements from the Los Angeles companies. The total project price is directly connected to the amount of work our team needs to invest. But it doesn’t stop there. Other factors directly affect the cost, such as the scope of work, team structure, and a rate card.

  • What kind of tools do you typically use?

    In terms of designing and developing a solid brand identity for Los Angeles companies, we have a few tools that we like to use. Most of them are Figma, Sketch, Adobe Illustrator, Adobe Photoshop, Adobe After Effects.

    If there is any web app development that you might require, we can stick to your preferences and be flexible. ReactJS and Vanilla JS - that is where we excel. Besides, we admire functional programming, so no wonder several of our projects are in PureScript and Elm.

  • What is different between your branding agency and other ones in Los Angeles?

    Most of the agencies or companies located in Los Angeles are proficient in producing highly visual identity brands and tend to stamp lots of them every year. While we also love to collaborate with lots of clients, we do not just print the solution in one go and present it to our client like it is a pill that can cure everything.

    Instead, we treat every project as a complex, definitive but fruitful alliance that can produce impressive results. While all of this may sound like a tedious process, we keep the entire development process transparent, simple, and efficient. Embedding the passion of our client vision into a brand identity development.

  • Why do companies choose Ramotion for creating their brand identity?

    Apart from other Los Angeles companies involved in the brand identity process, we love to research every detail about the client's company requirements. Furthermore, over the past ten years on the digital market, we have developed three core principles that our team connects. And this is not only about the team union. It is about the connectivity with the client projects. These are the three simple factors that we follow.

    Transparency - Every process is open, every dialogue is continuous, and every change is free to be changed.

    Flexibility - Our team is flexible in both your technical preferences and your identity vision.

    Efficiency - Every result is meeting its deadline with a unique story to tell.

    These factors lead to trustful and productive results that many have already labored and are still enjoying the process.

Shall we chat?
Let’s talk about your product