Developing micro-interactions for the Lightning Design System
Our UI/UX team designs user interfaces for mobile apps and web products that increase conversion, reduce cost of maintenance and build a consistent user experience.
We extend product design departments and fast-growing startup app development teams of early-stage businesses. We provide ongoing UI/UX design, remote staff augmentation and constant iterative design improvements. The process is highly involved and requires deep collaboration on both sides.
From competitive analysis to interactive prototypes, our agency implements engaging and simple-to-use user interfaces. Our user-friendly product design helps companies achieve quantifiable business goals through output that captivates the customer and sets them apart from the competition.
We work with established companies and growing startups around the world.
We reached out to Ramotion for support on a significant update to our product. The team provided an expert that perfectly matched our needs and the resulting collaboration was a huge success. I definitely plan on working with them again.
Ramotion is helping us create a well-rounded and engaging experience for all of our customers. They feel like part of our internal team, and we have a great working relationship.
Ramotion is a rock solid team. They combine an innate instinct for good design with a keen understanding for real world business challenges.
I have impossibly high expectations, and the talented team at Ramotion didn't disappoint. They delivered thoughtful, polished designs, and code that made an outsized, positive business impact by dramatically increasing our customers' ability to find and understand support site content.
When starting a business, a UX design can assist you in various ways, as detailed below.
Determine the Market Need for Your Product
There are numerous reasons for startup failures; however, the most common explanation is "lack of market need." The majority of these firms provided a product or service for which there was little to no market demand. And this demonstrates an absence of study into the actual issues that new customers face and the critical need for viable digital solutions to address them.
Defining the problem and comprehending the users are critical components of the user experience design process. Along with the UX design, you will walk through user research, meet with users, observe them in their natural context, and respond to challenges. Develop items that people "need" rather than "want." Rather than pursuing ideas, focus on resolving issues.
Design of a Brand
Branding is critical, as it is the identification that enables your potential clients to identify you in today's congested digital world. It assists you in establishing trust with your clients. To create a fantastic brand design, you'll need a UX designer who can devote significant time to determining the logo, color scheme, guidelines, icons, and typography for your artifacts, as well as the seating area and office atmosphere. Branding enables you to offer a uniform image across all internet channels.
The UX designer will understand your business needs and your clients' and users' needs. Based on this insight, he assists you in developing an efficient digital strategy and digital marketing plan for your firm.
A solid online presence is critical to the growth and success of your startup. A website enables you to inform the public about your business, business model, and the services you provide. Your web presence allows you to make your business always accessible to a global target audience.
Your UX designer works with you to create an intuitive website that promotes your business. A well-designed website with well-written content entices people to consider the offerings you're making. Remember that an online presence does not have to be limited to a website; you must employ all accessible social media channels to present yourself.
The UX designer creates appropriate material for various social media sites and ensures that it is routinely uploaded on each channel. He will enable you to communicate with potential customers and learn about their preferences and wants.
There are several exclusive insights and essential points where the UX design assists small businesses and startups. Here are some of the major ones:
Clear vision - If you try to pursue perfection before even understanding how your product can be relevant, it will paralyze your brainstorming process. Thus, you need to establish the foundation to set your user journey map. Having a clear perspective of the customer's genuine demands will save us a lot of time and money in the long run.
Prevent issues from the start - it's easy to become a victim of yourself by releasing every functionality you have in mind and testing the experience afterward. The main point here is that the initial impression of your app is the most important, so don't let your customers down.
Ideal for closed beta testing – it's tempting to show your app with as many beta-testers as possible. However, it is acceptable to onboard the most valued users first and progressively add the rest with limited resources. Identifying the correct user persona and providing a positive experience for your first batch should be the top priority while collecting the initial feedback.
It is possible to minimize usability concerns thanks to the tools that allow the development of great wireframes, define interactions, and construct prototypes with animation. The final input from the actual end user in the production environment provides the right picture. But it can be too late and too expensive to do so.
Every startup out there who is developing or is about to begin developing digital products of their own just has to implement the UI/UX design. Let's review just what kind types of startups require the UI/UX in their digital projects:
- Agriculture startups
- IT-related startups
- Education startups
- Entertainment startups
- FoodTech startups
- Healthcare startups
- Hospitality startups
- Music startups
- Media startups
- Pharmaceutical startups
- Telecommunication startups
- Transport startups
Whether you are just starting out working as a UI/UX designer or a professional design agency, the process will follow a similar path. In our UI/UX studio, we've structured the whole process iteratively, with an eye on effectiveness and adaptability.
Each good UI/UX development process begins with research. Our ux studio performs market research and analyzes competitors' new ideas. That enables us to develop solutions and digital design methodologies one step ahead of the competition.
Additionally, this is the stage at which we become acquainted with business logic and client requirements. Provide any style guides or references as soon as possible. In that manner, we will be able to better understand your requirements and needs.
A wireframe represents your application's skeleton, illustrating how all the screens will be connected and what elements will be displayed on them, from buttons and pop-ups to visual and textual content. However, no material has been contributed: images, videos, copy, and even colors and fonts will be uploaded later. At the moment, the wireframe serves to demonstrate the product's logic and is in black and white to prevent us from focusing on the user flow.
After analyzing all available data, we propose 1-2 visual displays that accurately reflect the style and primary user flow. They illustrate layouts and critical aspects and are an excellent tool for presenting ideas to customers. Before proceeding, we want to ensure that our customer is comfortable with our selected direction, so we schedule a meeting with the team. If everyone is satisfied, we move on to the next step.
The visual design incorporates animations, logos, custom fonts, and colors into a website. As a result, you'll have an attractive clickable prototype that matches your brand's style and tone of voice. It can be forwarded to the development team for coding or used to demonstrate your design concept to potential sponsors. If you haven't yet identified a trustworthy professional team, our web design firm might be just what you are looking for.
Overall, the UI/UX development takes 1-2 months and costs additional money; several entrepreneurs believe they can skip it.
As per the guidelines of our ux agency and branding agency, we follow a 6-step process of creating a UI/UX design for startups. Here's a brief overview of the techniques that our project management team takes care of.
We gather all of the mandatory requirements during this stage, such as user personas, critical use cases, current pain points, business goals, and various industries with their best practices.
After that, we perform an audit of the current and competitive UI/UX exceptional design. The process consists of equity analysis, areas of opportunity, takeaway synthesis, WCAG 2.0 accessibility check, competitive analysis.
Our ux professionals will construct your information architecture, UX map, low-fidelity wireframes, and draft clickable prototype.
Visual concept and style application
Visual direction, mood boards, UI concept of the key screens. Applying a visual concept approved on the previous stage to the rest of the screens. High-fidelity clickable prototype.
Motion and iconography
As a digital product studio, we will implement motion studies of the interface behaviour, iconography, and illustrations.
Assets and guides
A consistent library of UI elements (UI Kit based on atomic design system principles), recommendations for the development team, iconography, illustrative guidelines, and other brand identity elements when needed.
Our ux ui design agency prices correspond with the scope of the digital project on your hands, the dev team, the complexity of your product, and our rate card. Typically, the hourly rates start from $100/per hour for one UI/UX developer. Therefore, the development costs may increase depending on the expertise level of the developer and the complexity of your project.
The primary and core importance of the UI/UX design inside a digital product is straightforward. It ensures that the quality of the digital product design and the customer satisfaction levels are at the same level. In other words, UI/UX best designers simplify the product functionalities that make it significantly easier for users to achieve their goals with the least effort. For the most part, UX/UI designers follow a simple guide when creating a product.
Our agency follows the following principles:
Services must be developed with the user and their goals in mind if they are effective. Take pleasure and emotion into consideration. That should be the prominent place to start. Personas can be a helpful method to describe and empower consumers. Gather all of your data on users and decide which aspects are essential. Then let them have a say in the design.
Collect data that could help you enhance your design solutions. So if you want to find better design decisions, you need to have more information. Begin by determining the design's goal. It's incredible how often you can ask a designer, "What is the purpose of this page?" and receive a blank stare. What is the process's, page's, and component's overarching goal?
Collect existing user behaviour analytics and research that illuminate what users want and how they want it. These can be incorporated into success indicators. The expertise doesn't need to come from within your organization; competitor reviews can be helpful. Test early and often, and keep measuring once you are alive to verify that you are doing the right thing.
Concentrate on the task at hand.
Make things as simple as possible for users. Simplify the design by breaking down tasks into digestible bits. Have a firm understanding of what matters. Secondary and edge scenarios may necessitate more content or a different design, but they shouldn't detract from the primary aim.
Make it simple and straightforward
The poor layout is the number one killer of a well-considered design strategy. A cluttered design is difficult to use and decreases user pleasure. One should strive for a clean and straightforward plan that makes the experience more enjoyable.
Everything on a screen diverts attention away from other things, so its existence must be justified. Communication clarity has to be a top priority. A page's goal and content should be evident at a glance. Maintain a proper heading hierarchy and avoid using heading styles to design the text, as this can cause accessibility issues.
Make use of standard procedures.
Design norms can assist in simplifying a design unless there's a compelling reason not to use them.
You may believe that your unique navigation and unexpected interactions reflect your personality or brand, but users will be turned off. Because of their reach, Google, Microsoft, Facebook, and Apple can get away with introducing new standard elements. Most strong brands don't have that kind of clout. Users simply want to complete their tasks. They're not there to ogle your work.
There's a rationale for the existence of radio buttons, checkboxes, and dropdown menus. Recognize what they're good at and what they're not good for. Make proper use of them. You don't require any new techniques. This rule should be applied to all design elements.
Be consistent rather than prescriptive.
Create a pattern/component library and use it regularly. Only change it if the situation calls for it. Designers, rather than consumers, will usually notice individual design variances more than users, but those variations might still generate confusion and lead to a negative perception of your brand.
Errors should be avoided.
A good design reduces the chances of a user making a mistake. When it's impossible to avoid it, make sure your consumers know what they need to do to succeed.
Apart from the ux design services that our design team provides, we also have a wide variety of other development services. Our ux design firm aims to create visually appealing and brand strengthening digital interfaces, motion design, brand strategy, human-centered design, interaction design, industrial design, developing transformative user experiences, and other relevant design services. If you want to know more about the other ux services, leave us a message.
Business Objectives and Technical Requirements
For a UX specialist, it all begins with understanding the product vision or the business case for the product's existence. The statement should be written in plain language and should include the problem being addressed, the suggested solution, and a general description of the target market. Additionally, it should describe the distribution platforms and make a passing reference to the technological methods by which the product will be distributed. It should not exceed one page in length and summarize the What, Why, and How.
It is critical for anyone beginning to create a new product to ensure a good market fit. Importantly, as part of a UX strategy, the product must also have a compelling competitive advantage and a superior user experience compared to competitors.
Competitive analysis is "identifying and assessing your competitors' strategies to ascertain their strengths and shortcomings in comparison to those of your product or service."
A component of user experience research, a competitive analysis study identifies the top five competitors and analyzes their strengths and weaknesses. This step assists in establishing a design direction by defining specific goals and outlining the elements that will be prioritized.
User Personas and User Experience Research Reports
UX designers must ensure that stakeholders understand the product's customers' needs. Creating personas to capture and express user behaviour patterns and performing user research are tried-and-true methods for accomplishing this. Personas are fictional representations of a product's typical users; by including their goals, desires, and interests, they assist the project team in developing empathy for the user.
Additionally, user research is a vital part of the UX design process. It entails a variety of strategies for deriving behavioural patterns, providing context, and providing insight into the design process. There are several user research tools and approaches available—simply, it's a matter of selecting the appropriate "lens" for the proper situation.
Before beginning user research, it is critical to develop a research plan. That is a document that will aid in communicating the research's objectives and methodologies and securing stakeholder buy-in. Additionally, it is an excellent tool for keeping everyone on track during the study endeavour.
After the user research phase, a report summarizing the findings is prepared. The UX team is then tasked with designing the product around those components.
Information Architecture and Sitemap
A sitemap is a graphical representation of all the components and data contained within a digital product. It denotes the hierarchy of an App's or website's content. They are, along with wireframes, one of the most fundamental UX outputs and are rarely overlooked during the UX design process.
Sitemaps assist in the organization and labelling of a product's components to facilitate navigation, findability, and usability; they also assist in the definition of the taxonomy and user interfaces.
Sitemaps are helpful resources that should be updated as the product evolves through rapid prototyping and user testing. A numbering system is frequently used during the design workflow to ensure that everyone is on the same page while discussing the product's content.
Maps of User Experiences, User Journeys, and User Flows
An experience map is a visual representation of a user's journey through a product or service—their goals, needs, time spent, thoughts, feelings, reactions, worries, and expectations—in other words, their overall experience during their involvement with the product. It is often presented in a linear timeline format, highlighting contact points between the consumer and the product.
User journeys and user flows are more about the sequence of actions and indicate how people now interact with a product—or could potentially interact with it. They illustrate user behavior, functionality, and the critical tasks a user may do. By evaluating and comprehending the "flow" of the many functions that a user may perform, you can begin to consider the type of material and features to include in the user interface and the kind of UI that the user will require to complete them.
Much of UX is concerned with resolving user difficulties. When designing a user journey, the designer must first understand the persona, goals, motivations, present pain spots, and primary objectives.
User Experience Wireframes
Wireframes are a UX designer's bread and butter and one of the most often used deliverables on a project. They are primarily a layout tool, but they also assist in defining the information architecture, content spacing, functionality, interaction design, and desired user behaviours. Wireframes are a fundamental part of the user experience design skills; they are two-dimensional "blueprint" drawings of a design framework and interface elements that illustrate what belongs where.
Wireframing is a critical stage in the user experience design process since it is a cost-effective method for exploring ideas and developing unique concepts that satisfy consumer needs. Wireframes are fundamental and, as such, are critical in defining the structural integrity of a design, as well as the user flow across an App or website under various use case situations. They're excellent for rapidly prototyping beyond drawing, and they come in a variety of flavours—from low-fidelity.
Prototypes That Are Interactive
Another critical deliverable during a user-centred design process is interactive prototypes that give life to the product. Prototypes save significant time and money since they demonstrate how things will work in a real-world use case scenario and enable rapid design iteration and user testing. Additionally, they aid a designer in efficiently communicating their design at various stages of the UX design process.
Prototyping can occur at any moment during the iterative process of discovery. From paper prototypes to fully polished designs, an internal review of a product prototype enables everyone on the team to understand how the product will perform when a real user interacts with it.
Interactive prototypes significantly aid in user testing. Rather than leading potential consumers through static pages, they may test a product that feels completely authentic, providing ideas and positive feedback.
The visual design has a significant impact on a user digital experiences and must therefore be treated with caution. Hopefully, a good deal of interaction design and usability heuristics have been established during previous stages of the UX design process, allowing the designers to concentrate on the graphics. It's one final chance to elevate the product.
Visual design is the final step before developers are assigned, and it is during this phase a style guide and final specs are created. It's not just about "prettying things up," but also about defining or implementing a brand color scheme and influencing usability through layout, contrast, and visual hierarchy.
Style Guide and Specifications
The final phase in the UX design process provides developer specs and a style guide. Style Guides are critical for the long-term success of a product's final design.
A style guide is used to ensure consistency in applying designs across branding, visual styles, colors, fonts, and typography. Additionally, it is used to provide UI behaviours, design patterns, language, and rules.
Specific style guides and specifications are manually compiled, while others are generated automatically. Creating a style guide is a time-consuming procedure that frequently takes six months, so any automation tool is a great time saver.
All top ux agencies, ui ux design agencies, or even best ux agencies, the most critical digital transformation for UI/UX designers is to understand how two of these things combine. And the answer is straightforward. The UI and UX Design, as separate components, helps win the consumers' confidence and make them use your application along with the new technologies they are looking for. It is especially true for legacy enterprise platforms.